Carol Bolton Betts, editor for the
Illinois Heritage Association, wrote an overview of The Small Museum Toolkit as
part of the IHA’s Technical Insert series.
The IHA has graciously allowed The Small Museum Toolkit to share this
introduction in seven blog posts during July and August. The posts will help
you to get to know about the content of the Toolkit from an outside
perspective.
Money matters. This is especially true for the small museum, where
financial responsibility is essential to survival. Yet the topic of money—how
to raise it, how to spend it, and how to account for it—can strike fear in the
hearts of any organization’s staff. This book will help to allay those fears.
In chapter 1, Brenda Granger draws from many acknowledged sources
to assemble accepted practices, checklists, and information about sound fiscal
management planning and implementation. She emphasizes the need for
transparency and presents the means to achieve it. Granger describes the tools
that small museums will need, including a simple budget, a list of budgetary
controls, a Form 990 checklist, and a checklist that will help the small
organization assess its financial management practices. Cinnamon Catlin-Legutko
is the author of chapter 2, in which she tackles “fearless fundraising.” Belief
in an organization’s mission is just the start of a successful fundraising campaign.
The author describes the segments of the population from which most support
comes and tells how to assess a community’s capacity for philanthropy. She
offers guidance for approaching individuals and foundations and recommends
methods that can be used by the successful fundraiser, such as annual giving,
major gifts, sponsorships, earned income, and several other strategies.
Just how does a small museum approach a granting agency to secure
funds? First, writes Benjamin Hruska in chapter 3, it must identify specific
agencies and appropriate types of grants. He discusses the standard components
of a grant; how the writing can best be managed; and how the document can be
tailored to both an organization and the target foundation. Hruska includes
examples of successful grant-seeking campaigns undertaken by three small
museums.
In
chapter 4, Allyn Lord surveys the important legal issues that a museum must
face. These can pertain to the handling of funds, once they are raised, but
also to organizational structure; tax-exempt status, where appropriate; and
governance responsibilities. Lord is not dispensing legal advice, but she
explains numerous areas where important legal considerations demand attention,
including taxation, human resources, collections acquisition and ownership,
copyright, audience and member activities, and risk management.
Adapted
from Carol Bolton Betts, “An
Introduction to The Small Museum Toolkit,”
Illinois Heritage Association, Technical Insert 177 (May-June 2012). As a
volunteer, Ms. Betts has done editorial work for the Illinois Heritage
Association (illinoisheritage.org) since 1982. She was an editor at the
University of Illinois Press for twenty years, working primarily on books about
art and architecture, film, women’s history, and subjects related to the
history of Illinois. Earlier she served on the staff of the Philadelphia Museum
of Art and taught art history at Villanova University and at California State
University–Los Angeles.
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