tag:blogger.com,1999:blog-28592215069215434302024-03-16T11:53:04.695-07:00Small Museum ToolkitAs a small museum staffer, you need a quick reference that makes the process of becoming a sustainable, valued institution less overwhelming. Written by 34 authors, the Small Museum Toolkit is a collection of six books that address governance, financial management, human resources, audience relations, interpretation, and stewardship for small museums and historic sites.Cinnamon Catlin-Legutkohttp://www.blogger.com/profile/18066236558650848919noreply@blogger.comBlogger53125tag:blogger.com,1999:blog-2859221506921543430.post-32667732132242224102013-12-01T08:19:00.000-08:002013-12-01T08:22:47.266-08:00A Great Reference for Small Tribal Museums<span style="font-size: 12pt; mso-bidi-font-weight: bold;"><span style="font-family: "Trebuchet MS", sans-serif;"><span style="font-size: 12pt; mso-bidi-font-weight: bold;">Good news, small museum friends, there is a new book
on the market that is extremely useful for tribal museums and communities that
are making cultural tourism plans.<span style="mso-spacerun: yes;"> </span>Written
in a practical, accessible, and realistic manner, Susan Guyette’s <i style="mso-bidi-font-style: normal;">Sustainable Cultural Tourism: Small-Scale
Solutions</i> is a must-have reference for tribal communities working with
limited resources, but are committed to inviting tourists and other visitors to
engage in cultural experiences.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span><br />
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<span style="font-size: 12pt; mso-bidi-font-weight: bold;"><span style="font-size: 12pt; mso-bidi-font-weight: bold;"><span style="font-family: "Trebuchet MS", sans-serif;">From the author -<o:p></o:p></span></span></span></div>
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<span style="font-size: 12pt; mso-bidi-font-weight: bold;"><span style="font-family: "Trebuchet MS", sans-serif;"><span style="font-size: 12pt; mso-bidi-font-weight: bold;">Cultural tourism of the future will foster
authenticity and learning experiences through small-scale, linked enterprise
networks.</span><span style="font-size: 12pt;">
The interface between museums and tourism offers potential for visitor
education as well as income for museum programs. <o:p></o:p></span></span></span></div>
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<span style="font-size: 12pt; mso-bidi-font-weight: bold;"><span style="font-family: "Trebuchet MS", sans-serif; font-size: 12pt;"><o:p> </o:p></span></span></div>
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<span style="font-size: 12pt;"><span style="font-family: "Trebuchet MS", sans-serif;">Preserving
the diversity of traditions, lifeways, and cultural values is a core concern in
rural and Indigenous communities. With a careful planning effort, cultural
pride is inspired and resources are generated for cultural retention—with a
museum as the community hub. As a community adjusts to changing economic
conditions, cultural tourism holds the potential to be one of several options
considered for museum resiliency.<o:p></o:p></span></span></div>
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<span style="font-family: "Trebuchet MS", sans-serif;"><span style="font-size: 12pt; mso-bidi-font-weight: bold;">This practical text guides planning and development
efforts</span><span style="font-size: 12pt;">—addressing
regional linkages, the tourism plan, visitor surveys, marketing, cultural
centers and museums, job creation, enterprise development, and evaluation of
sustainability.<span style="mso-bidi-font-weight: bold;"> A new paradigm for a
cultural value-based approach is discussed with examples throughout the book. </span><o:p></o:p></span></span></div>
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<span style="font-size: 12pt;"><span style="font-family: "Trebuchet MS", sans-serif;">Susan Guyette,
Ph.D. (Métis – Micmac and Acadian French) has 25 years of direct experience
working with Indigenous and rural communities in cultural tourism, as well as
cultural centers and museums. She is the author of <i style="mso-bidi-font-style: normal;">Planning for Balanced Development: A Guide for Rural and Native
American Communities</i>, the co-author of award winning <i style="mso-bidi-font-style: normal;">Zen Birding: Connect in Nature</i>, 2010, and the author of several
texts for American Indian Studies. She is the owner of Santa Fe Planning &
Research in New Mexico (USA). www.susanguyette.com <o:p></o:p></span></span></div>
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<span style="font-family: "Trebuchet MS", sans-serif;"><span style="font-size: 12pt; mso-bidi-font-weight: bold;">To order the book, visit Amazon.com (ISBN: </span><span style="font-size: 12pt;">978-0-9858788-0-1) or
follow <a href="http://www.amazon.com/Sustainable-Cultural-Tourism-Small-Scale-Communities/dp/0985878800/ref=sr_1_1?s=books&ie=UTF8&qid=1385912772&sr=1-1&keywords=9780985878801"><span style="color: blue;">this
link</span></a>.<span style="mso-bidi-font-weight: bold;"> </span><o:p></o:p></span></span></div>
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<o:p><span style="font-family: "Trebuchet MS", sans-serif;"> </span></o:p></div>
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</span></span><br />Cinnamon Catlin-Legutkohttp://www.blogger.com/profile/18066236558650848919noreply@blogger.com4tag:blogger.com,1999:blog-2859221506921543430.post-62495628889400537832013-10-01T18:19:00.001-07:002013-10-01T18:23:23.371-07:00Supporting Small Museum Colleagues<a href="http://1.bp.blogspot.com/-DF66IPAx30A/Ukt0aN7SFkI/AAAAAAAAALI/K4EfqHYe7IY/s1600/hats+off.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://1.bp.blogspot.com/-DF66IPAx30A/Ukt0aN7SFkI/AAAAAAAAALI/K4EfqHYe7IY/s1600/hats+off.jpg" /></a>We offer a hearty thank you to <a href="https://rowman.com/Altamira" target="_blank">AltaMira Press/Rowman & Littlefield</a> for donating a copy of the <i>Small Museum Toolkit </i>for a raffle at the AASLH Small Museum Luncheon. Your small museum colleagues contributed almost $200 towards the <a href="http://www.aaslh.org/SmallMuseums.htm" target="_blank">Small Museums Scholarship</a> to the AASLH Annual Meeting by participating in this raffle.<br />
<br />
The Small Museums Committee, which both of us have chaired in the past, raises over $2000 annually to bring small museum people to the conference. For the last three years, AltaMira Press has kicked off the fundraising with a generous donation of a raffle prize. And for that, we offer our sincere appreciation. Throughout the process of creating the <i>Toolkit</i>, the folks at AltaMira Press worked hard to understand people who work in small museums, both as writers and readers.<br />
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Hats off to our kind publishers, especially Deborah Hudson and Charles Harmon!Stacy Klinglerhttp://www.blogger.com/profile/18016724363501366053noreply@blogger.com0tag:blogger.com,1999:blog-2859221506921543430.post-25868816774713372642013-09-17T05:00:00.000-07:002013-09-17T05:00:03.985-07:00Considering Small Museum Leadership<!--[if gte mso 9]><xml>
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<!--StartFragment-->
<br />
<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-VhK7aAK3fVM/UjC1LeI4V7I/AAAAAAAAAK0/uqb61L9XlY8/s1600/Choices.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="158" src="http://3.bp.blogspot.com/-VhK7aAK3fVM/UjC1LeI4V7I/AAAAAAAAAK0/uqb61L9XlY8/s200/Choices.jpg" width="200" /></a></div>
<span style="font-family: Trebuchet MS, sans-serif;">As we reflected on
the publication of the <i>Toolkit</i>, we recognized that one of the major challenges
facing small museum leaders was not addressed directly in the text. </span></div>
<div class="MsoNormal">
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Trebuchet MS, sans-serif;">How do you
choose where to put your time, effort and energy?</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Trebuchet MS, sans-serif;">The <i>Toolkit</i>
provides a broad view of all the work you might tackle in your museum, but it
doesn't tell you where to start. That choice depends on each individual leader and museum.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Trebuchet MS, sans-serif;">So we decided to
do a series of conference sessions called <i>Small Museum Leadership
Considered </i>to provide a quick way to make choices. (Our next session will be at
the <a href="http://www.aaslh.org/" target="_blank">American Association for State and Local History</a> conference, Friday, Sept.
20, 4 p.m.)<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Trebuchet MS, sans-serif;">We developed a
four-part prioritization tool to be used in those sessions that asks you to
consider how the projects ahead of you will help you to...</span></div>
<div class="MsoNormal">
</div>
<ul>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://smallmuseumtoolkit.blogspot.com/2013/04/sector-1-developing-your-audience.html" target="_blank">Develop audiences </a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://smallmuseumtoolkit.blogspot.com/2013/05/sector-2-building-your-internal.html" target="_blank">Build an internal coalition</a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://smallmuseumtoolkit.blogspot.com/2013/05/sector-3-solidifying-your-reputation.html" target="_blank">Solidify your reputation</a></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://smallmuseumtoolkit.blogspot.com/2013/05/sector-4-assessment-and-planning.html" target="_blank">Assessment and planning</a></span></li>
</ul>
<br />
<div class="MsoNormal">
<span style="font-family: Trebuchet MS, sans-serif;">When we used this
tool at sessions at AAM in 2012 and 2013, we found that a majority of the
audience identified <i>developing audiences</i> and <i>solidifying your reputation</i> as the
key areas they needed to pursue and wanted to discuss with their colleagues.
Many fewer people wanted to discuss <i>building an internal coalition</i> or
<i>assessment and planning</i>.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Trebuchet MS, sans-serif;">Hmmm…why were
those <i>externally</i>-focused priorities of greater interest that the <i>internal</i>
ones? </span></div>
<div class="MsoNormal">
</div>
<ul>
<li><span style="font-family: Trebuchet MS, sans-serif;">Did we push people
to think externally by asking leaders to think about concrete projects
instead of their overall organization?</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Do small museum
leaders really need to reflect more on external issues?</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Are the internal
issues just too challenging to face?</span></li>
</ul>
<br />
<div class="MsoNormal">
<span style="font-family: Trebuchet MS, sans-serif;">What do you think?<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Trebuchet MS, sans-serif;">If the pattern
holds out at AASLH, then we have an interesting conundrum. Do we give you more
of what you want? Do we put you in touch with more resources to help you with
your audience and your reputation? Or do we try to help you face the tough
stuff – working with your volunteers, staff and board to pursue a united
vision? Or do we focus on the balance among these four areas as the best way to
move small museums forward?</span><o:p></o:p></div>
<!--EndFragment--><br />
<br />
<i style="font-family: 'Trebuchet MS', sans-serif; font-size: small;">Stacy Klingler currently serves local history organizations as the Assistant Director of Local History Services at the Indiana Historical Society. She began her career in museums as the assistant director of two small museums, before becoming director of the Putnam County Museum in Greencastle, Ind. She was chair of the AASLH Small Museums Committee (2008-2012) and attended the Seminar for Historical Administration in 2006. While she lives in the history field, her passion is encouraging a love of learning in any environment.</i>Stacy Klinglerhttp://www.blogger.com/profile/18016724363501366053noreply@blogger.com5tag:blogger.com,1999:blog-2859221506921543430.post-59037702375353589222013-09-11T09:27:00.004-07:002013-09-11T09:27:33.531-07:00The Toolkit Talks at AASLH in Birmingham<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="MsoNormal">
<span style="line-height: 115%;"><span style="font-family: Trebuchet MS, sans-serif;">Will you be attending the AASLH annual conference
in Birmingham next week?</span></span></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<span style="font-family: Trebuchet MS, sans-serif;"><span style="font-size: small;"><o:p></o:p></span></span><br />
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="MsoNormal">
<span style="line-height: 115%;"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span style="font-family: Trebuchet MS, sans-serif;"><span style="line-height: 115%;">Meet with five contributors to the </span><i><span style="line-height: 115%;">Small Museum Toolkit</span></i><span style="line-height: 115%;"> at </span><b><span style="line-height: 115%;"><i>The Toolkit Talks: Sharing Resources for
Small Museums</i></span></b><span style="line-height: 115%;"> on Thursday, Sept. 19, 4 to 5:15 p.m., chaired by Janice Klein.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="font-family: Trebuchet MS, sans-serif;"><span style="line-height: 115%;"><br /></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="MsoNormal">
<a href="http://4.bp.blogspot.com/-AI413KoqbQU/UjCZDqxlrHI/AAAAAAAAAKo/EDj8Zu-KA1g/s1600/BirminghamLogo.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://4.bp.blogspot.com/-AI413KoqbQU/UjCZDqxlrHI/AAAAAAAAAKo/EDj8Zu-KA1g/s1600/BirminghamLogo.jpg" /></a><span style="line-height: 115%;"><span style="font-family: Trebuchet MS, sans-serif;">After a brief overview of the series, each
contributor will share tips or next steps in 5 minute presentations: <o:p></o:p></span></span></div>
<div class="MsoNormal">
</div>
<span style="font-family: 'Trebuchet MS', sans-serif; line-height: 115%; text-align: right;"><ul>
<li style="text-align: left;"><span style="line-height: 115%;">Collections
Management with Pat Miller</span></li>
<li style="text-align: left;"><span style="line-height: 115%;">Developing
Exhibits with Janice Klein</span></li>
<li style="text-align: left;"><span style="line-height: 115%;">Museum
Legal Issues with Allyn Lord</span></li>
<li style="text-align: left;"><span style="line-height: 115%;">Project
Management with Rebecca Martin</span></li>
<li style="text-align: left;"><span style="line-height: 115%;">Visitor Studies
with Stacy Klingler</span></li>
</ul>
</span><br />
<div class="MsoPlainText">
<span style="font-family: Trebuchet MS, sans-serif;">After
these quick presentations, you'll be able to choose a roundtable discussion lead
by a presenters about one of the topics for 25 minutes. Then you can change
areas during for the final 25 minutes of the session and interact with a
different presenter and group of colleagues.<o:p></o:p></span></div>
<div class="MsoPlainText">
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span></div>
<div class="MsoPlainText">
<span style="font-family: Trebuchet MS, sans-serif;"><span style="color: #0d0d0d; line-height: 115%;">Through
the discussions with the </span><i style="color: #0d0d0d; line-height: 115%;">Toolkit</i><span style="color: #0d0d0d; line-height: 115%;"> contributors
and your colleagues, we intend for you to travel home with practical
information and further develop your personal </span><span style="color: #0d0d0d; line-height: 115%;"> </span><span style="color: #0d0d0d; line-height: 115%;">network and resource base.</span></span></div>
<div class="MsoPlainText">
<span style="font-family: Trebuchet MS, sans-serif;"><span style="color: #0d0d0d; line-height: 115%;"><br /></span></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><span style="color: #0d0d0d; line-height: 115%;">We hope to see you there!</span></span></div>
<br />
<div class="MsoNormal">
<br /></div>
Stacy Klinglerhttp://www.blogger.com/profile/18016724363501366053noreply@blogger.com1tag:blogger.com,1999:blog-2859221506921543430.post-45453187606547105952013-08-12T11:52:00.000-07:002013-08-12T11:52:25.348-07:00Is Small a Misnomer?
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<span style="font-family: Trebuchet MS, sans-serif;">Whenever I am in the Napa
Valley, I visit my favorite winery. As I drive through the valley, I admire all
of the large, well-known wineries with their broad impressive gateways and
interesting architecture. Tour buses fill their parking lots, and tourists
photograph themselves in front of the buildings. Finally, I turn onto a gravel
lane and drive through a vineyard to an unimpressive metal building. When I
walk in the door, I see wine barrels stacked from floor to ceiling. In front of
me is the tasting area—several upended wine barrels with polished wooden planks
laid across them. It is the beginning of a deeply personalized experience, with
conversations about weather and wine, food and fashion. The members of the
small staff at the winery enjoy their craft, and it shows, even though they are
probably not paid as well as the staffs at the larger wineries. Sometimes the
owner is wandering about taking care of business and stops to chat. Unlike
larger wineries, this place usually produces only six different wines a year.
But those often take top prizes in wine competitions, beating out much larger
wineries. As a consumer, I am also pleased because the prices are reasonable,
and there is no charge for tasting. While I enjoy visiting the large wineries
on occasion, I truly enjoy the Napa Valley experience here.<o:p></o:p></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">That is the way the ideal
small museum can and should operate. It is personalized to the visitor and
provides an accessible experience. The building may not be impressive, but the
collections are. The exhibits are limited, but they are good. The staff is
often underpaid in comparison to larger museums, but theirs is a labor of love.
Visitation numbers are not necessarily high, but the constituencies are loyal.
Returning to my favorite winery, I like it not just because it is small but
because of what its smallness enables it to do. I like it because of the more
intimate experience it offers. The same applies to museums.<o:p></o:p></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">The AASLH definition of a
small museum establishes a budget of $250,000 and a “small staff” as its
criteria. But there is so much more to small museums than a measurement of quantity
or statistics. A big problem with applying only numerical criteria, such as
budget or staff size, to small museums is the unspoken message that they are
somehow less or inadequate. Many people
have the idea that “small” is not confined just to size but also describes
quality or ability.<b> </b>When it comes to
staff, there is the belief that big museums can afford to pay for the best.
This assumption implies that those who work in small museums are less than the
cream of the crop. When it comes to collections, the best collections are at
those museums that can afford to acquire them—in other words, the big museums.
When it comes to exhibits, big museums put on the blockbusters that everyone
wants to see, whereas small museum exhibits are forgettable. When it comes to
trends, big museums set the pace in our field, and small museums simply follow
their lead. These, however, are all mistaken assumptions<o:p></o:p></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">I will admit that some of
them hold a bit of truth. Big museums can hire more staff and pay higher
salaries. They can send staff for training at conferences and meetings. They
can allow staff to take on leadership roles in the museum community. They can
pay for fancier graphics and electronics, hire better-known entertainers for
programs, and attract more donations. But as tempting as it might be to do so,
we cannot assume that large budgets and staffs equal better museums. More
resources enable quality but do not guarantee it.<o:p></o:p></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">If small museums lack
anything, it is the big ego that is necessary to transcend the hurdles that
encourage small thinking. Usually all that prevents small museums from thinking
big are self-imposed limits. But small museums can and should think big. A
small museum is a place where the public has the chance to feel completely
engaged, encouraged by an enthusiastic and accessible staff. It is a very
personal experience that is unimpaired by budget and often enhanced by staff
size. A visitor’s question about an exhibit will frequently be answered by the
person who installed it, and the director might stop for a chat. In a small
museum, excellence is not measured by size but by the ability to provide a
meaningful product.<o:p></o:p></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Perhaps “small” is a
misnomer; borrowing from the world of wines, cheese, and breads, many small
museums could be instead regarded as artisanal. They are carefully crafted to
meet a particular mission and provide a particular service. They are different
from larger museums not so much because of their subject matter but because of
how their size enables them to present the subject matter. And, like my
favorite winery, they concentrate on limited production appealing to a certain
taste.</span></div>
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<div style="background: white;">
<span style="font-family: Trebuchet MS, sans-serif; font-size: x-small;"><i>Steve
Friesen is
director of the Buffalo Bill Museum and Grave near Denver, Colorado. He has
worked in small museums since beginning his career in 1976 and, for
twenty-seven of those years, has served as administrator for small muse- ums in
Kansas, Colorado, and Pennsylvania. Friesen has a master’s in American folk
culture and is the
author of two books, A Modest Mennonite Home and Buf- falo Bill:
Scout, Showman, Visionary. </i></span><o:p></o:p></div>
<!--EndFragment--><br />
<!--EndFragment-->Stacy Klinglerhttp://www.blogger.com/profile/18016724363501366053noreply@blogger.com8tag:blogger.com,1999:blog-2859221506921543430.post-24913346838253628542013-05-21T09:00:00.000-07:002013-05-23T11:35:16.547-07:00Sector 4: Assessment and Planning<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-K26HIte5D00/UXQ0BN_kXcI/AAAAAAAAAEU/3OCfnyrDh4E/s1600/Plan%2520Design.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="200" src="http://4.bp.blogspot.com/-K26HIte5D00/UXQ0BN_kXcI/AAAAAAAAAEU/3OCfnyrDh4E/s200/Plan%2520Design.jpg" width="198" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "Trebuchet MS", sans-serif; font-size: small;">Getting the answer to this question is </span><br />
<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;">goal of the fourth sector.</span></td></tr>
</tbody></table>
<span style="color: #333333; font-family: "Arial","sans-serif"; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";"><span style="font-family: "Trebuchet MS", sans-serif;">Recognizing that the prioritization strategy Stacy Klingler and I have
laid out over the past four weeks is technically an assessment process, there
is still much more that can be done to assess your situation and plan future goals.<span style="mso-spacerun: yes;"> </span>And, much has been written about strategic
planning, including my chapter in the <i style="mso-bidi-font-style: normal;">Small
Museum Toolkit</i>.<span style="mso-spacerun: yes;"> </span>But in short, to
move a museum forward, you need to know what assets you have, understand the
gaps, identify what you want to accomplish, and outline the steps to get you
there.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></span><br />
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="color: #333333; font-family: "Arial","sans-serif"; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";"><span style="font-family: "Trebuchet MS", sans-serif;">Lucky for small museum folks, there are three organizations who want to
help you in this effort and propel you to meet best practices.<span style="mso-spacerun: yes;"> </span>The </span><a href="http://www.aaslh.org/"><span style="color: blue; font-family: "Trebuchet MS", sans-serif;">American
Association for State and Local History</span></a><span style="font-family: "Trebuchet MS", sans-serif;">, the </span><a href="http://www.aam-us.org/"><span style="color: blue; font-family: "Trebuchet MS", sans-serif;">American Alliance of Museums</span></a><span style="font-family: "Trebuchet MS", sans-serif;">, and </span><a href="http://www.heritagepreservation.org/"><span style="color: blue; font-family: "Trebuchet MS", sans-serif;">Heritage Preservation</span></a><span style="font-family: "Trebuchet MS", sans-serif;"> have
developed assessment tools that help you put work in perspective, educate board
and staff, kick start planning, and provide funding leverage.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></span></div>
<br />
<span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";"><span style="font-family: "Trebuchet MS", sans-serif;">The </span><a href="http://www.aaslh.org/steps.htm"><span style="color: blue; font-family: "Trebuchet MS", sans-serif;">Standards and Excellence Program for
History Organization (StEPs)</span></a><span style="font-family: "Trebuchet MS", sans-serif;"> “is a voluntary assessment program for small-
and mid-sized history organizations. The program, created by AASLH with funding
from the Institute of Museum and Library Services (IMLS), encourages awareness
and achievement of national standards.” This self-directed assessment process
is a great way to get the ball rolling.<o:p></o:p></span></span><br />
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";"><span style="font-family: "Trebuchet MS", sans-serif;">If you feel like the opinions of an
outside professional and a more intensive self assessment process is what your
organization needs, then you should look at MAP and CAP.<o:p></o:p></span></span></div>
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";"><span style="font-family: "Trebuchet MS", sans-serif;">The </span><a href="http://www.aam-us.org/resources/assessment-programs/MAP"><span style="color: blue; font-family: "Trebuchet MS", sans-serif;">Museum
Assessment Program (MAP)</span></a><span style="font-family: "Trebuchet MS", sans-serif;"> “helps small and mid-sized museums strengthen
operations, plan for the future and meet national standards through self-study
and a site visit from a peer reviewer. IMLS-funded MAP grants are
non-competitive and provide $4,000 of consultative resources and services to
participating museums.”<o:p></o:p></span></span></div>
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";"><span style="font-family: "Trebuchet MS", sans-serif;">Heritage Preservation’s </span><a href="http://www.heritagepreservation.org/CAP/index.html"><span style="color: blue; font-family: "Trebuchet MS", sans-serif;">Conservation
Assessment Program (CAP)</span></a><span style="font-family: "Trebuchet MS", sans-serif;"> “provides a general conservation assessment of
your museum's collection, environmental conditions, and site. Conservation
priorities are identified by professionals who spend two days on-site and three
days writing a report. The report can help your museum develop strategies for
improved collections care and provide a tool for long-range planning and
fundraising.”<span style="mso-spacerun: yes;"> </span>CAP provides over $7,000
in consultative resources and services, sending a conservator and historic
preservation professional (if applicable) on site.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></span></div>
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";"><span style="font-family: "Trebuchet MS", sans-serif;">Ultimately, with an assessment in
hand and an organizational commitment to keep moving forward, you will have
board, staff, and volunteers on the “same page” which promotes efficiency and
strengthens your chances for successful implementation of goals.<span style="mso-spacerun: yes;"> </span>You also have a good benchmark to help you
see when you’ve arrived at a goal.<span style="mso-spacerun: yes;"> </span>You
can look back and demonstrate for others where you’ve been which will fuel the
new momentum you have.<o:p></o:p></span></span></div>
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";"><span style="font-family: "Trebuchet MS", sans-serif;">And, you have a case to make to
funders.<span style="mso-spacerun: yes;"> </span>Do you need collections storage
shelving? A new computer?<span style="mso-spacerun: yes;"> </span>Funding for a
museum educator?<span style="mso-spacerun: yes;"> </span>Any one of these formal
assessments offers excellent justification in a grant application, foundation
proposal, or case statement for a potential donor.<o:p></o:p></span></span></div>
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";"><span style="font-family: "Trebuchet MS", sans-serif;">With just one of these formal assessments
in hand, you will know what kind of institutional planning you need – strategic
or operational – and you will have a sense of what planning time frame you
need.<span style="mso-spacerun: yes;"> </span>To take the next planning steps,
read “DIY Strategic Planning” in the <i style="mso-bidi-font-style: normal;">Small
Museum Toolkit</i>, or tap the rich library of planning publications.<span style="mso-spacerun: yes;"> </span>Here are a few to get you started. Good luck!<o:p></o:p></span></span></div>
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<b><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";"><span style="font-family: "Trebuchet MS", sans-serif;">Recommended Resources<o:p></o:p></span></span></b></div>
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";"><a href="http://www.allianceonline.org/"><span style="font-family: "Trebuchet MS", sans-serif;">Alliance for Nonprofit Management</span></a></span></div>
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";"><o:p><span style="font-family: "Trebuchet MS", sans-serif;"> </span></o:p></span><br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";"><span style="font-family: "Trebuchet MS", sans-serif;">Bryson, John M. and Farnum K.
Alston. <i style="mso-bidi-font-style: normal;"><a href="http://www.amazon.com/Creating-Your-Strategic-Plan-Organizations/dp/047040535X">Creating and Implementing Your Strategic Plan: A Workbook for Public and Nonprofit Organizations</a></i>, 2<span style="font-size: small;"><sup>nd</sup> Edition<i style="mso-bidi-font-style: normal;">. </i>San Francisco: Josey-Bass, 2005.<o:p></o:p></span></span></span></div>
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><br />
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";"><a href="http://www.brainstorming.co.uk/tutorials/howtobrainstorm.html"><span style="font-family: "Trebuchet MS", sans-serif;">How To Do Traditional Brainstorming</span></a></span><br />
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";"><span style="font-family: "Trebuchet MS", sans-serif;">Lord, Gail Dexter and Kate Markert. <i style="mso-bidi-font-style: normal;"><a href="https://rowman.com/ISBN/9780759109681">The Manual of Strategic Planning for Museums</a>. </i>Lanham, MD: Altamira Press, 2007.<o:p></o:p></span></span></div>
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";"><span style="font-family: "Trebuchet MS", sans-serif;">Merritt, Elizabeth E. and Victoria
Garvin, editors. <i style="mso-bidi-font-style: normal;"><a href="https://www.aam-us.org/ProductCatalog/Product?ID=194">Secrets of Institutional Planning</a></i>. Washington, DC: American Association of Museums, 2007.<o:p></o:p></span></span></div>
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";"><span style="font-family: "Trebuchet MS", sans-serif;">McNamara, Carter. <i style="mso-bidi-font-style: normal;"><a href="http://www.authenticityconsulting.com/pubs/SP_gdes/SP_pubs.htm">Field Guide to Nonprofit Strategic Planning and Facilitation</a>. </i>Minneapolis: Authenticity Consulting, LLC, 2003.<o:p></o:p></span></span></div>
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";"><span style="font-family: "Trebuchet MS", sans-serif;">Skramstad, Harold and Susan
Skramstad.<span style="mso-spacerun: yes;"> </span><i style="mso-bidi-font-style: normal;"><a href="https://www.aam-us.org/ProductCatalog/Product?ID=243">Handbook for Museum Trustees</a></i>. Washington, DC: American Association
of Museums, 2003.<o:p></o:p></span></span></div>
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";"><a href="http://www.ethniccommunities.org/wp-content/uploads/2011/09/StrategicPlanningWMU99.pdf"><span style="font-family: "Trebuchet MS", sans-serif;">Strategic Planning for Smaller Nonprofit Organizations</span></a></span></div>
<span style="font-family: "Trebuchet MS", sans-serif;">
<span style="mso-bookmark: OLE_LINK1;"></span>
</span><br />
<span style="font-family: "Trebuchet MS", sans-serif;"><i><b><span style="font-family: "Arial","sans-serif";">Working in museums for
nearly 20 years, Cinnamon Catlin-Legutko has been a museum director since 2001.
Cinnamon became CEO of the Abbe Museum in Bar Harbor, Maine in 2009. Before
that, she was the director of the General Lew Wallace Study & Museum in
Crawfordsville, Indiana, where she led the organization to the National Medal
for Museum Service.</span></b></i><i><b><span style="font-family: "Trebuchet MS","sans-serif";"> </span></b></i></span><o:p><span style="font-family: "Trebuchet MS", sans-serif;"> </span></o:p>Cinnamon Catlin-Legutkohttp://www.blogger.com/profile/18066236558650848919noreply@blogger.com3tag:blogger.com,1999:blog-2859221506921543430.post-92213075905626890742013-05-14T09:00:00.000-07:002013-05-14T09:00:09.769-07:00Sector 3: Solidifying Your Reputation<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-I8-nnbeKUWM/UXP4GfBh1JI/AAAAAAAAAEE/XRVXOxFC3YI/s1600/clipart-twoguys-talking.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="http://4.bp.blogspot.com/-I8-nnbeKUWM/UXP4GfBh1JI/AAAAAAAAAEE/XRVXOxFC3YI/s200/clipart-twoguys-talking.jpg" height="177" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "Trebuchet MS", sans-serif; font-size: x-small;">People will always talk so do what you </span><br />
<span style="font-family: "Trebuchet MS", sans-serif; font-size: x-small;">can to </span><span style="font-family: "Trebuchet MS", sans-serif; font-size: x-small;">control the message.</span></td></tr>
</tbody></table>
<span style="mso-bidi-font-weight: bold;"><span style="font-family: "Trebuchet MS", sans-serif;">As you consider the
relationships you have built or are building, take a moment and consider how
people in the community describe your organization.<span style="mso-spacerun: yes;"> </span>What kind of reputation does it have?<span style="mso-spacerun: yes;"> </span>Is the museum considered quiet and sleepy?<span style="mso-spacerun: yes;"> </span>Mysterious?<span style="mso-spacerun: yes;">
</span>Stagnant?<span style="mso-spacerun: yes;"> </span>Or is it known as
innovative and active in the community?<span style="mso-spacerun: yes;">
</span>I think all of us prefer the latter description, but not all of us can
be assured of it.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></span><br />
<br />
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><span style="font-family: "Trebuchet MS", sans-serif;">When considering the work before
you, knowing your reputation and improving or enhancing it is critical to your
success.<span style="mso-spacerun: yes;"> </span>There are four strategic ways
you can solidify your reputation:</span><br />
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><br />
<span style="font-family: "Trebuchet MS", sans-serif;">Start taking steps for future
fundraising campaigns and annual appeals by establishing or reconnecting with a
donor base.<span style="mso-spacerun: yes;"> </span>Set up coffee chats, special
visits or tours of the museum, attend public events and programs to be seen and
meet people, or simply network through friends and family and connect with your
base of donors, e.g. members.<span style="mso-spacerun: yes;"> </span><b style="mso-bidi-font-weight: normal;">Make sure donors know who you are </b>and
what the museum’s mission is and be sure to stay in contact.<span style="mso-spacerun: yes;"> </span>People give to people and when your donors know
who the face of the organization is, their giving comfort improves.</span><br />
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><br />
<span style="font-family: "Trebuchet MS", sans-serif;">Once you’ve had some “face time” with donors and feel like
you understand why people give to the museum, <b style="mso-bidi-font-weight: normal;">consider a membership drive or a small capital campaign</b> to test the
waters.<span style="mso-spacerun: yes;"> </span>You, of course, have sizeable
funding needs, but instead of tackling them all at once, carve out a smaller
campaign that matches your staffing, board, and volunteer capacity.<span style="mso-spacerun: yes;"> </span>Establish a goal for members acquired or
funds raised and don’t let up until the goal is met.<span style="mso-spacerun: yes;"> </span>Then, thank the donors, steward the relationships,
and keep them primed and ready for future giving opportunities.<span style="mso-spacerun: yes;"> </span></span><br />
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><br />
<span style="font-family: "Trebuchet MS", sans-serif;">Separate from the fundraising
strategies but critical to your success is your relationship to the local
media.<span style="mso-spacerun: yes;"> </span><b style="mso-bidi-font-weight: normal;">Pay close attention to the messages used to describe the museum</b> and
the topics local media focus on when reporting about museums/your museum.<span style="mso-spacerun: yes;"> </span>Get in the habit of crafting regular press
releases with consistent messaging.<span style="mso-spacerun: yes;"> </span>Get
to know local journalists and editors – make sure they know they can call you
directly when news relates to your organization.<span style="mso-spacerun: yes;"> </span>And, never lose sight of how the museum is
described in social media circles.<span style="mso-spacerun: yes;">
</span>Respond to negative comments with positive language that invites the
author to return again.<span style="mso-spacerun: yes;"> </span>Develop some
kind of regular posting schedule that pushes interesting information about the
museum to social media audiences.<span style="mso-spacerun: yes;"> </span>A
united, consistent messaging process will influence your reputation in lasting
ways.</span><br />
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><br />
<span style="font-family: "Trebuchet MS", sans-serif;">And lastly, and by far the most
important way to solidify your reputation is to <b style="mso-bidi-font-weight: normal;">be kind to everyone</b>.<span style="mso-spacerun: yes;"> </span>It
sounds ridiculously simple, but one or two bad days and you’ve created a ripple
effect among community members who may think you’re inaccessible,
disinterested, or worse, rude, and they will make decisions about supporting
the museum based on their interactions with you.<span style="mso-spacerun: yes;"> </span>If you live in a small town, this extends to
the grocery aisle, the day care drop off point, and so much more.<span style="mso-spacerun: yes;"> </span>This visibility can be a drag, but it’s also
an easy way to draw positive attention to your museum that will ultimately
attract support for all of those amazing projects you have lined up. </span><br />
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><br />
<span style="font-family: Calibri;"><span style="font-family: "Trebuchet MS", sans-serif;">Next week, you’ll read about the
fourth and final sector, assessment and planning, and we’ll see you at the
</span></span><span style="font-family: "Trebuchet MS", sans-serif;">American Alliance of Museums annual meeting in Baltimore! </span><br />
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><br />
<span style="font-family: "Trebuchet MS", sans-serif;"><i><b><span style="font-family: "Arial","sans-serif";"><span style="font-family: "Trebuchet MS", sans-serif;">Working in museums for
nearly 20 years, Cinnamon Catlin-Legutko has been a museum director since 2001.
Cinnamon became CEO of the Abbe Museum in Bar Harbor, Maine in 2009. Before
that, she was the director of the General Lew Wallace Study & Museum in
Crawfordsville, Indiana, where she led the organization to the National Medal
for Museum Service.</span></span></b></i><i><b><span style="font-family: "Trebuchet MS","sans-serif";"> </span></b></i></span>Cinnamon Catlin-Legutkohttp://www.blogger.com/profile/18066236558650848919noreply@blogger.com1tag:blogger.com,1999:blog-2859221506921543430.post-49200802437808429832013-05-07T05:00:00.000-07:002013-05-07T05:00:12.960-07:00Sector 2: Building Your Internal Coalition<!--[if gte mso 9]><xml>
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<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-qh2py0yo_bU/UYJCJ2rSnoI/AAAAAAAAAIw/uv2YvMNAgtU/s1600/MP900403162.JPG" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="http://3.bp.blogspot.com/-qh2py0yo_bU/UYJCJ2rSnoI/AAAAAAAAAIw/uv2YvMNAgtU/s200/MP900403162.JPG" height="133" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "Trebuchet MS",sans-serif;">In at nutshell: "Leadership is relationship."</span></td></tr>
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<span style="font-size: 12pt; line-height: 115%;"><span style="font-family: Trebuchet MS, sans-serif;">How do I get board members more engaged? How do I motivate
my staff and volunteers to change?</span></span></div>
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<span style="font-size: 12.0pt; line-height: 115%;"><span style="font-family: Trebuchet MS, sans-serif;">"Leadership
is relationship," according to James Kouzes and Barry Posner (social
scientists who have been systematically studying leadership for 25 years). So
they might (and I would) claim that you engage and motivate one of your most
valuable resources – the people who make up your internal coalition – by
focusing more on your relationships with them and less on short-term end
products.<o:p></o:p></span></span></div>
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<span style="font-size: 12.0pt; line-height: 115%;"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></div>
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<span style="font-size: 12.0pt; line-height: 115%;"><span style="font-family: Trebuchet MS, sans-serif;">The pressure
to produce – exhibits, attendance, funds – is strongly reinforced by our
visitors, our funders, and the bills that show up in the mailbox. And establishing
and achieving goals (as Cinnamon will describe in Sector 4) is a key component
of success. But rarely is there an outside pressure that reminds small museum
leaders how foundational creating trusting and empowering relationships is to
long-term success. Harvard
Business School recently redefined leadership: "Leadership is about making
others better as a result of your presence and making sure that impact lasts in
your absence."<o:p></o:p></span></span></div>
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<span style="font-size: 12.0pt; line-height: 115%;"><span style="font-family: Trebuchet MS, sans-serif;">So how do we
make this happen?<o:p></o:p></span></span></div>
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<span style="font-size: 12.0pt; line-height: 115%;"><span style="font-family: Trebuchet MS, sans-serif;">Begin
with the heart of your museum and <b>clarify
or establish your mission</b> with board, staff and volunteers. Talking about
mission should not be about "wordsmithing." Encourage conversations
about what your museum does and why your work matters to your community. Be
sure to share (or better have someone else share) the stories that make your
heart swell. Arm your coalition with stories of children returning with their
parents after a school tour, or the visitor who shed a tear over the painting
that reminded him of his mother, or the genealogist who discovered the first
photo she'd ever seen of her great-grandfather in your collection. Use your
mission to refocus and remind your board, staff and volunteers about what is
most important.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="font-size: 12.0pt; line-height: 115%;"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></div>
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<span style="font-size: 12.0pt; line-height: 115%;"><span style="font-family: Trebuchet MS, sans-serif;">In
working with your board, consider asking board members to share their
"passion stories" about why they joined. Then tie those stories back
to aspects of your mission and use them to <b>motivate
discussion about</b> <b>what kind of board
members your museum really needs</b>. If your goals require the museum to raise
money, forge connections to new audiences or partners, or develop expertise in
construction, marketing or management, then you can recruit board members to
help you meet your goals. Encourage those in leadership roles on the board and
those involved in nominating to <b>recruit
for those skills</b> and connections and to lay the groundwork with board
members who don't meet those needs to transition into a different relationship
with the museum. And as you move toward a more engaged board, include <b>board development and education</b> as a
part of the conversation. Most board members would like to learn how to fulfill
their role even better, so provide them with small doses of <b>museum standards and best practices. </b>Serving
on the board shouldn't be about attending a few meetings: that is not a
relationship. Instead, board service should be about developing a stronger connection
with a valued organization that knows what it wants each board member to bring
to the table.<o:p></o:p></span></span></div>
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<div class="MsoNormal">
<span style="font-size: 12.0pt; line-height: 115%;"><span style="font-family: Trebuchet MS, sans-serif;">In working
with your staff and volunteers, think about <b>building a team</b>. If a sports team is a
useful analogy for you, then think about your role as coach or quarterback. But
if sports teams are a bit foreign, you might think about a weight watchers
group or a chess club. These <b>groups push
each member to be more successful and provide camaraderie</b>, even if their
pursuits are individual. Host regular
staff and/or volunteer meetings that have a professional development component
(museum standards, customer service, topical education) and also a social
component (food, sharing mission stories, etc.). If possible, consider field
trips to other museums with follow up conversations about what effective and
ineffective and could apply to your site. And in your daily interactions, be
aware of how small acts of encouragement reinforce the kind of work you want to
see (and how being ignored or dismissed does not).<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="font-size: 12.0pt; line-height: 115%;"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span style="font-size: 12.0pt; line-height: 115%;"><span style="font-family: Trebuchet MS, sans-serif;">When you
focus your interactions with board, staff, and volunteers around NOT ONLY reaching
goals BUT ALSO about cultivating relationships, you help create a long-term foundation
for ongoing success. Next week, we turn our focus outside the museum to
consider your reputation in the community.</span><o:p></o:p></span><br />
<span style="font-size: 12.0pt; line-height: 115%;"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span>
<span style="font-size: 12.0pt; line-height: 115%;"><i style="font-family: 'Trebuchet MS', sans-serif; font-size: small; line-height: normal;">Stacy Klingler currently serves local history organizations as the Assistant Director of Local History Services at the Indiana Historical Society. She began her career in museums as the assistant director of two small museums, before becoming director of the Putnam County Museum in Greencastle, Ind. She was chair of the AASLH Small Museums Committee (2008-2012) and attended the Seminar for Historical Administration in 2006. While she lives in the history field, her passion is encouraging a love of learning in any environment.</i></span></div>
<!--EndFragment-->Stacy Klinglerhttp://www.blogger.com/profile/18016724363501366053noreply@blogger.com0tag:blogger.com,1999:blog-2859221506921543430.post-88403745450710304892013-04-30T05:00:00.000-07:002013-05-02T03:35:32.194-07:00Sector 1: Developing Your Audience<br />
<span style="font-family: Trebuchet MS, sans-serif;">Do you know what your audience thinks about your organization and what you have to offer? Do you offer a "product" that they value?</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-jynlxyaFj34/UX6XFwDsZMI/AAAAAAAAAIg/o_-QjSRuRlY/s1600/MP900426464.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Image of girl reaching out to viewer" border="0" src="http://1.bp.blogspot.com/-jynlxyaFj34/UX6XFwDsZMI/AAAAAAAAAIg/o_-QjSRuRlY/s1600/MP900426464.JPG" title="" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><div style="text-align: right;">
Develop your audience with</div>
<div style="text-align: right;">
long-term relationships </div>
<div style="text-align: right;">
in mind. </div>
<div style="text-align: right;">
<br /></div>
<div style="text-align: right;">
Exceeding expectations will </div>
<div style="text-align: right;">
create good will and a positive </div>
<div style="text-align: right;">
buzz about the museum.</div>
</td></tr>
</tbody></table>
</span><br />
<span style="font-family: 'Trebuchet MS', sans-serif;">Your audience will support you in the long run (with funding, attendance and word-of-mouth marketing) if they trust that you will meet their needs and wants.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Pursuing your mission only matters if you reach your audience (and so, of course, attendance matters). But, developing your audience is far more than simply increasing attendance. We quantify our relationships with our audience by counting visitors and web hits. However, when we become so focused on growing our numbers, we can lose sight of the quality of our interactions and our long-term relationship.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Let's take a more qualitative look at how your museum interacts with your audience:</span><br />
<br />
<ul>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Which of your programs have been the most interesting, engaging and well-attended? Why?</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">What aspects of your collection are unique, bear witness to compelling stories, or just have that "wow" factor?</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Do visitors pour over particular exhibits? Why are they so intriguing?</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Is your building a showpiece of the community?</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Is your staff known for its great customer service or engaging public presentations?</span></li>
</ul>
<br />
<span style="font-family: 'Trebuchet MS', sans-serif;">Now build on those strengths to take your first step in developing your audience. Your next program, exhibit or publication needs to demonstrate that <b>your museum can exceed your current audience's expectations</b>. Encourage your core supporters to share their positive impressions, whether in traditional word-of-mouth settings (like over the back fence and at the rotary club) or in social media (ever heard the conventional wisdom that Facebook is like a cocktail party?). By working with them to share that the valuable things your museum offers, you <b>build good will</b> and re-establish the museum as a community asset and <b>create a positive buzz</b>.</span><br />
<span style="font-family: 'Trebuchet MS', sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">If you have strong ties with your current audience, consider which new audience you are ready to serve. Learn about what that group wants and how they communicate. Enlist community advisers from your target audience or from those who work closely with your target audience. Then strategically pick a couple of projects at the intersection of their wants and your strengths. Avoid a one-off program or exhibit. To <b>build a relationship with a new audience</b>, offer multiple ways for them to engage with your museum. </span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Next week we will turn to building relationships with those who are closest to your organization: your staff, board and volunteers.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif; font-size: x-small;"><i>Stacy Klingler currently serves local history organizations as the Assistant Director of Local History Services at the Indiana Historical Society. She began her career in museums as the assistant director of two small museums, before becoming director of the Putnam County Museum in Greencastle, Ind. She was chair of the AASLH Small Museums Committee (2008-2012) and attended the Seminar for Historical Administration in 2006. While she lives in the history field, her passion is encouraging a love of learning in any environment.</i></span><br />
<div>
<br /></div>
Stacy Klinglerhttp://www.blogger.com/profile/18016724363501366053noreply@blogger.com0tag:blogger.com,1999:blog-2859221506921543430.post-49568780498621494372013-04-23T09:00:00.000-07:002013-04-23T09:00:07.568-07:00Overwhelmed? At a Crossroads?: New Ideas for Prioritizing Work<div class="separator" style="clear: both; text-align: center;">
</div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-r76sjjr0imA/UXPxN-PaYVI/AAAAAAAAAD0/F98cw-YXHrw/s1600/abstract-crossroads.png" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="200" src="http://2.bp.blogspot.com/-r76sjjr0imA/UXPxN-PaYVI/AAAAAAAAAD0/F98cw-YXHrw/s200/abstract-crossroads.png" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "Trebuchet MS", sans-serif;">It's easy to get lost when you reach crossroads. </span><br />
<span style="font-family: "Trebuchet MS", sans-serif;">Having a </span><span style="font-family: "Trebuchet MS", sans-serif;">prioritization strategy will always take </span><br />
<span style="font-family: "Trebuchet MS", sans-serif;">you </span><span style="font-family: "Trebuchet MS", sans-serif;">where </span><span style="font-family: "Trebuchet MS", sans-serif;">you want to go.</span></td></tr>
</tbody></table>
<span style="font-family: "Trebuchet MS", sans-serif;">Ever find yourself overwhelmed by the work in front of
you?<span style="mso-spacerun: yes;"> </span>Or sometimes you find yourself at a
crossroads about how to leverage scarce resources and time?<span style="mso-spacerun: yes;"> </span>We’ve all been there.<span style="mso-spacerun: yes;"> </span>Good news though.<span style="mso-spacerun: yes;"> Expanding on the ideas that led to the creation of the <a href="https://rowman.com/isbn/9780759113343">Small Museum Toolkit</a>, </span>Stacy Klingler and I have developed a <span style="background-color: white;">four-part prioritization tool</span> that is mindful of the world you work in and points you toward
the key areas where you need to concentrate energy, time, and money.</span><br />
<span style="font-family: "Trebuchet MS", sans-serif;"></span><br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: "Trebuchet MS", sans-serif;">Over the next four weeks on this blog and at the upcoming
</span><a href="http://www.aam-us.org/"><span style="font-family: "Trebuchet MS", sans-serif;">American Alliance of Museums</span></a><span style="font-family: "Trebuchet MS", sans-serif;"> annual meeting in Baltimore, we’ll lay out <span style="background-color: white;">this
prioritization</span> tool that focuses on these four sectors:</span></div>
<ul><span style="font-family: "Trebuchet MS", sans-serif;">
</span>
<li><div class="MsoListParagraphCxSpFirst" style="margin: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<!--[if !supportLists]--><!--[endif]--><span style="font-family: "Trebuchet MS", sans-serif;">Developing audiences;</span></div>
<span style="font-family: "Trebuchet MS", sans-serif;">
</span></li>
<span style="font-family: "Trebuchet MS", sans-serif;">
</span>
<li><div class="MsoListParagraphCxSpFirst" style="margin: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<span style="font-family: "Trebuchet MS", sans-serif;">Building an internal coalition;</span></div>
<span style="font-family: "Trebuchet MS", sans-serif;">
</span></li>
<span style="font-family: "Trebuchet MS", sans-serif;">
</span>
<li><div class="MsoListParagraphCxSpFirst" style="margin: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<span style="font-family: "Trebuchet MS", sans-serif;">Solidifying<span style="mso-spacerun: yes;">
</span>your reputation;</span></div>
<span style="font-family: "Trebuchet MS", sans-serif;">
</span></li>
<span style="font-family: "Trebuchet MS", sans-serif;">
</span>
<li><div class="MsoListParagraphCxSpFirst" style="margin: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<span style="font-family: "Trebuchet MS", sans-serif;">Assessment and planning.</span></div>
</li>
</ul>
<span style="font-family: "Trebuchet MS", sans-serif;">Also during our <a href="http://www.aam-us.org/">AAM</a> session, we’ll share our thoughts on small
museum leadership and describe what makes a small museum leader special. <span style="mso-spacerun: yes;"> </span>At the end of this session, through group
discussion and personal planning, you will leave energized about your work and
personally nourished by the collaborative experience we’ve planned for you.</span><br />
<span style="font-family: "Trebuchet MS", sans-serif;"></span><br />
<span style="font-family: "Trebuchet MS", sans-serif;">Hope to see you in Baltimore and at our session <i style="mso-bidi-font-style: normal;">Small Museum Leadership Considered</i> on
Monday, May 20 at 8:45 am.<span style="mso-spacerun: yes;"> </span>We’ll also
follow up on this topic on Tuesday morning during the <i style="mso-bidi-font-style: normal;">Small Museum Table Talks</i> at 7:30 am.<span style="mso-spacerun: yes;"> </span>Bring your coffee, your granola bar, whatever
your morning elixir,<span style="background-color: white;"> and </span></span><span style="background-color: white; font-family: 'Trebuchet MS';">come chat with us and other small museum
enthusiasts who will share what works in small museum settings. The table
facilitators really want to hear from you as you reflect on
the ideas and strategies you have employed.</span><br />
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<strong><em><span style="font-family: Trebuchet MS; font-size: x-small;"><span style="font-family: "Trebuchet MS", sans-serif; font-size: small;">Working in museums for nearly 20 years, Cinnamon Catlin-Legutko has been a museum director since 2001. Cinnamon became CEO of the Abbe Museum in Bar Harbor, Maine in 2009. Before that, she was the director of the General Lew Wallace Study & Museum in Crawfordsville, Indiana, where she led the organization to the National Medal for Museum Service.</span></span></em></strong>Cinnamon Catlin-Legutkohttp://www.blogger.com/profile/18066236558650848919noreply@blogger.com0tag:blogger.com,1999:blog-2859221506921543430.post-85998894365302775192013-03-20T09:00:00.000-07:002013-03-20T09:00:03.689-07:00Internal Controls: Fulfilling a Burden of Trust<!--[if gte mso 9]><xml>
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<span style="font-family: 'Trebuchet MS', sans-serif;">Good financial stewardship entails more than a series of
management functions, gift acknowledgment, donor recognition, prudent
investment, careful accounting, and many other activities related to the fundraising
process. It is all these things, of course, but also much more. Stewardship
implies an even deeper burden of trust, responsibility, and accountability. It
speaks to the heart of what philanthropy is; hence, it is a profound expression
of the shared responsibility that individuals and organization have to
contribute to the common good. Trust and responsibility are essential
components of good stewardship. They are also indispensable to the concept of
ethical fundraising.</span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: Trebuchet MS, sans-serif;">To be good stewards, internal controls are especially
important in small museums with limited staff. No one individual should be
responsible for all duties, whether dealing with revenues or expenses. It is
understood that many small museums do not have multiple staff members, board
members, or volunteers to separate the duties, but segregating them is still
both important and possible, and museums should make every effort to do so. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Trebuchet MS, sans-serif;">To help prevent fraud and control errors, here are some ways
to segregate duties for cash receipts, cash disbursements, and petty cash
developed by the <a href="http://www.delawarenonprofit.org/" target="_blank">Delaware Association of Nonprofit Agencies</a>. Adapt them for your small museum.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Trebuchet MS, sans-serif;">Cash Receipts<o:p></o:p></span></div>
<div class="MsoNormal">
</div>
<ul>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">The mail should be opened by someone other than the
bookkeeper.</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Have the person opening the mail immediately stamp all
checks “For Deposit Only.”</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">One person should run a calculator tape on checks received
and keep or give them to someone other than the bookkeeper. The mail opener or
bookkeeper should prepare the deposit slip.</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Someone other than the person who prepared the deposit slip
should take the deposit to the bank.</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Copies of the checks should be forwarded to the bookkeeper.</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">The bookkeeper should enter information into the accounting
system using copies of checks.</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">After the deposit is made, the validated deposit slip should
be compared to the tape that was run on the checks. The person comparing these
should initial the deposit slip to verify that this procedure was performed. At
month’s end, when the bank statement is received, this same individual should
compare the deposit slips to the deposits on the bank statement.</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Acknowledgments to donors should not be prepared by the
person(s) who opens the mail or by the bookkeeper.</span></li>
</ul>
<br />
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<br /></div>
<div class="MsoNormal">
<span style="font-family: Trebuchet MS, sans-serif;">Cash Disbursements<o:p></o:p></span></div>
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</div>
<ul>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Incoming vendor invoices should
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errors and then forwards them to the executive director or other responsible
person for approval.</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">The person approving invoices
should review them in detail to confirm the charges are legitimate and
initial the invoice to approve it for payment. This can be noted on the face of
the invoice or on a voucher attached to the invoice.</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">The approved invoice should be
submitted to the bookkeeper for preparation of the check.</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">The bookkeeper should cancel the
invoice indicating date paid and check number. The bookkeeper should then
return the check and the supporting documentation to the person(s) responsible
for signing checks.</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">The check signer(s) should
review the check, compare it to the invoice(s), review the account
distribution, and sign it.</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">A stamp or voucher should be
used to document approval of the invoice, account distribution, the date it was
paid, and the check number.</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Consider requiring two
signatures on larger checks.</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Someone other than the person
who prepares the checks should mail them to vendors.</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Expense reports of the executive
director should be approved by a board or committee member.</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Vendors’ original invoices
should be matched to statements. Payment should be made based on original
invoices rather than the statement.</span></li>
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<br />
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<br /></div>
<div class="MsoNormal">
<span style="font-family: Trebuchet MS, sans-serif;">Brenda Granger has worked for small museums and has been the
executive director of the <a href="http://www%20.okmuseums.org/" target="_blank">Oklahoma Museums Association</a> since 2005. The OMA supports the efforts of Oklahoma museums
with their efforts to educate, inform, and entertain. Oklahoma is home to
more than five hundred museums, with 75 percent of them being self-defined as
small. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<!--EndFragment-->Stacy Klinglerhttp://www.blogger.com/profile/18016724363501366053noreply@blogger.com0tag:blogger.com,1999:blog-2859221506921543430.post-22791915814180911412013-03-13T09:00:00.000-07:002013-03-13T09:00:05.402-07:00Nontraditional Museum Volunteers<!--[if gte mso 9]><xml>
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<span style="font-family: Trebuchet MS, sans-serif;">It would be wonderful to
have a corps of museum volunteers willing to assist with every possible task at
any possible moment. But people have numerous demands on their time. Many
families include two adults who work full-time. How can a museum compete? There
is no easy answer and certainly no single solution, but there are ways to
develop a successful volunteer program.
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<span style="font-family: Trebuchet MS, sans-serif;"><o:p></o:p></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><i>Youth Volunteers</i><o:p></o:p></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Science and natural history
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in volunteering. It is less common for youth volunteers to participate in small
general museums, historic sites, or house museums, but there are overlooked opportunities
for young people to offer volunteer services in these venues. Any youth
volunteer program needs solid planning and quite a bit of structure to ensure
that the volunteers have a rewarding experience and contribute to the museum’s
operation. Youth volunteers are usually accepted at a museum at around age
thirteen and can continue through high school. While some young people are
motivated by school service requirements, more volunteer to follow some
interest. They act as tour guides, greeters, assistants in educational
programs, and “explainers,” as well as serving in many other capacities. Youth
volunteers generally need to have a parent sign a release form and may need
references from a teacher, coach, or counselor. They typically have to commit
to orientation and training and to volunteering a certain number of hours to
the museum. Although not required to do so by law, a museum would be prudent to
correlate its guidelines for youth volunteers with child labor laws.<o:p></o:p></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><i>Family Volunteers</i><o:p></o:p></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Museums can offer opportunities
for families to spend some quality time together. Special events, such as
historic celebrations, are appealing to families. Outdoor events, such as a
cleanup day, might be inviting. A family could participate in an educational
program. The volunteer opportunities need to be tailored to fit the needs of
the particular family, which can involve considerable staff time to plan but
can also be rewarding for both the families and the museum.<o:p></o:p></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><i>Corporate Volunteers</i><o:p></o:p></span></div>
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industrial plants or corporations often encourage their employees to contribute
volunteer hours to civic organizations. The companies may have human relations
departments that help place employees in appropriate volunteer slots. Some
corporations will also match volunteer hours with a cash contribution.<o:p></o:p></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><i>Distance Volunteers</i><o:p></o:p></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">With the growth of Internet
use, there are opportunities for volunteers to support museums in new ways and
in their own time. This opens new opportunities for volunteers who are
employed. They can do research from home. They might be able to enter data
about collections. They could develop educational materials that correlate with
state-mandated educational goals.<o:p></o:p></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><i>Community Service
Volunteers</i><o:p></o:p></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Some museums have found
that with the right supervision, individuals who have been sentenced to public
service after breaking the law may be able to lend support to museums.
Each museum needs to weigh the potential for their assistance with possible
security risks.<o:p></o:p></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><i>Information Technology
Support</i><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Trebuchet MS, sans-serif;">As technological changes
sweep our society, some museums are on the wrong side of the digital divide.
With limited budgets and often outdated equipment, such museums can benefit
greatly from savvy volunteers who know how to use technology to the museum’s
advantage and where to look for assistance in upgrading the museum’s skills and
equipment. People with technological skills can also help the museum with a
website and with social networking through venues such as Facebook, Twitter,
and Flickr. As with all volunteers, it is important to have clearly established
objectives and responsibilities in writing for both the information technology
volunteer and the museum.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Trebuchet MS, sans-serif;"><span style="font-size: x-small;"><i>Patricia L. Miller is the executive director of the Illinois Heritage
Association, a nonprofit service organization based in Champaign, Illinois. She
works with museums, libraries, and other cultural heritage organizations
throughout the state. A peer reviewer for the American Association of Museums
for its Accreditation and Museum Assessment programs, Miller is an adjunct
lecturer in the history department at Eastern Illinois University, Charleston,
where she has taught graduate classes in historic site administration since
1985.</i></span><o:p></o:p></span></div>
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<!--EndFragment-->Stacy Klinglerhttp://www.blogger.com/profile/18016724363501366053noreply@blogger.com1tag:blogger.com,1999:blog-2859221506921543430.post-87398124002225970272013-03-06T09:00:00.000-08:002013-03-06T09:00:01.043-08:00Key to Grant Success: The Relationship<!--[if gte mso 9]><xml>
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<span style="font-family: Trebuchet MS, sans-serif;">Chances are that as a small
museum, you are not trying to compete with funding raised by the local
university. However, understanding how these massive grants are acquired holds
the potential for success for small museums. The key to the university model is
perfecting the relationship with the foundation.<o:p></o:p></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">The reason is that donors
know how to give to a college not only because of name recognition but because
they know someone, and, more importantly, trust someone, at this institution.
People give to people, not to organizations. Understanding this helps us
realize small museums hold a real advantage in going after donors and
foundations due to our smallness since we are normally run by a core group of
staff and board members. Getting your museum personnel out of the museum and
into contact with these possible donors, large or small, is the next step. <o:p></o:p></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">In identifying support for
possible grants, begin with sources with whom your museum personnel are
acquainted. Even the smallest organization most likely has a network it may not
even consider as a helpful start in forming a network. Board members, staff,
and volunteers all have friends with similar interests. Almost all these
interests or hobbies involve fundraising on some level, be it an American
Legion Auxiliary bake sale or chili fundraiser to send the local high school to
march in the Rose Bowl parade. In this opening phase of identifying help, do
not fear casting your net too wide. Any contact you can harvest in terms of
grant writing or fundraising is a source of possible help. As we all know, many
individuals involved in volunteer organizations are involved in multiple
entities aimed at improving their communities. With this in mind, add any
organization or personal contacts to this initial listing of possible
supporters in not only targeting grants but also providing advice during the
grant process.<o:p></o:p></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">The second phase is simply
to research possible grant sources. Who in the past, even the very distant
past, has given to your organization? To whom have these past supporters given
funds recently? Contact small museums similar to your organization in scope,
size, and mission for possible success stories. Even these small organizations
well outside your immediate area possess information for successfully
developing relationships with donors. Look for donors who are funding
organizations similar to your small museum. Investigate the possibility of this
organization’s funding a grant in your area. Also look for similar foundations
or donors in your area that have not previously given to small museums. If they
have not, the chances are they are not currently in a relationship with a small
museum. Enter you and your organization.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Trebuchet MS, sans-serif;">Once this list of
individuals, foundations, and agencies is compiled, you need to establish
connections and then work at staying connected. As with all relationships,
developing relationships with these organizations, individuals, and groups will
take time. To begin, their names need to be added to all your forms of
outreach, from mailing lists to all the electronic forms you utilize for
updating your membership and friends. Over a period of months, this process
will demonstrate the impact of your small museum on your community through your
sponsored events and other outreach activities. A special event can also be
held for these members in demonstrating your past activities, future goals, and
ways they can join your team in reaching these goals. All these steps, or some
modifications of them, represent aspects of the “total relationship management”
that places universities on the top of the heap in gathering large grants.
Structuring their tactics to fit your small museum will yield dividends in
reaching your long-term goals.<o:p></o:p></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><i><span style="font-size: x-small;">Benjamin Hruska<b> </b>is a PhD candidate in public history at Arizona State
University. Before returning to graduate school, Hruska served as director of
the Block Island Historical Society on Block Island, Rhode Island, and
successfully obtained a building grant from the Rhode Island Historical
Preservation & Heritage Commission. In the summer of 2009, he worked as a
court historian for the Department of Defense’s U.S. Court of Appeals for the
Armed Forces in Washington, DC.</span></i><o:p></o:p></span></div>
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<!--EndFragment-->Stacy Klinglerhttp://www.blogger.com/profile/18016724363501366053noreply@blogger.com1tag:blogger.com,1999:blog-2859221506921543430.post-11677633318959413702013-02-27T09:00:00.000-08:002013-02-27T09:00:01.702-08:00Ignorance Is Not Bliss: UBIT and the Museum Store<!--[if gte mso 9]><xml>
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<span style="font-family: 'Trebuchet MS';">When it
comes to legal issues for museums, ignorance is definitely not bliss. Instead,
forewarned is forearmed. Make it a regular activity to research and seek advice
before you deal with any legal issue. Along with learning how the law will
impact your museum, policies and ethics are good prophylactics.</span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: 'Trebuchet MS';"><i>Disclaimer</i>: </span><span style="font-family: 'Trebuchet MS';">The author is not an authority on the law, and this blog post is not a
substitute for legal advice. Whenever you deal with legal issues, it is
imperative that competent legal counsel be sought. In seeking out legal
counsel, remember that many areas of museum law are specialty areas, from
copyright and licensing to tax-exempt status and accessibility. An attorney who
practices personal injury or bankruptcy law, for example, may not have the background
or experience to deal with many museum concerns.<i><o:p></o:p></i></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: "Trebuchet MS"; mso-bidi-font-family: Times; mso-bidi-font-size: 12.0pt; mso-fareast-language: JA;">The chapter
in the <i>Small Museum Toolkit</i> on
museums and the law provides a brief introduction to many legal issue and then
guides you to resources for finding more information and legal rulings. <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: "Trebuchet MS"; mso-bidi-font-family: Times; mso-bidi-font-size: 12.0pt; mso-fareast-language: JA;">Let's take
unrelated business income tax as an example.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: "Trebuchet MS"; mso-bidi-font-family: Times; mso-bidi-font-size: 12.0pt; mso-fareast-language: JA;">The IRS
mandates that income produced at exempt organizations from “regularly conducted
activities,” such as those conducted by museum stores and restaurants (as
opposed to one-time or occasional activities such as fundraising events), be
related to the organization’s exempt purpose or else become subject to the
unrelated business income tax (UBIT). UBIT was established to protect nonexempt
businesses from unfair competition. If a “substantial” percentage of a museum’s
income comes from unrelated activities, it risks losing its tax-exempt status.
And even if, for example, some museum store merchandise is substantially
related to the museum’s mission, the IRS’s so-called fragmentation rule means
that other merchandise that is not so related can be separated out for
taxation.(1) Although the IRS has not ruled on the definition of “substantial,”
“as a general rule . . . if unrelated income regularly falls within the range
of 15–30% of museum revenues, you may wish to establish a for-profit
subsidiary.”(2)<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: "Trebuchet MS"; mso-bidi-font-family: Times; mso-bidi-font-size: 12.0pt; mso-fareast-language: JA;">While more
details about UBIT regulations are available on the IRS website,(3) a few
rulings on UBIT regarding museum stores may be informative. Low-cost items
(e.g., T-shirts, magnets) are not taxable if they promote the museum or provide
an educational message.(4) The sale of note cards or postcards featuring images
of museum collections has been deemed to be within the law.(5) “Merely affixing
the museum’s name to an object [however] did not establish the requisite causal
relationship with the museum’s exempt purpose. It makes no difference that many
of the articles containing the name or logo are inexpensive souvenirs or
trinkets.”(6)<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: "Trebuchet MS"; mso-bidi-font-family: Times; mso-bidi-font-size: 12.0pt; mso-fareast-language: JA;">There are
some general rules about buying and producing merchandise to sell in a museum
store with respect to UBIT. First, each sale item will be individually
considered for UBIT by the IRS. Thus, “it can be helpful to consult curators
and educators to evaluate which goods are related to the museum’s purposes and
which are not.”(7) Merchandise featuring the reproduction of some- thing in the
museum collections is less likely to fall under UBIT. Second, adding an
accompanying small card or hang tag with educational information about the item
(e.g., information about the artist, historical information about the craft,
how the item relates to local history) increases the educational value and thus
helps negate UBIT. Third, you can sell unrelated merchandise, but you will have
to keep track of these sales in order to pay UBIT.(8)<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Trebuchet MS;">Museum stores have great potential to support your museum's education mission and provide some earned income. This introduction to UBIT should help you to consider what legal ramifications having a store might mean for your museum.</span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-size: x-small;"><span style="font-family: 'Trebuchet MS';"><i>Allyn Lord </i></span><span style="font-family: "Trebuchet MS"; mso-bidi-font-family: Times; mso-bidi-font-size: 12.0pt; mso-fareast-language: JA;"><i>is the director of the Shiloh Museum of Ozark
History in Springdale, Arkansas. Since 1982 she has served on the AAM board;
been an accreditation, Museum Assessment Program (MAP), and Institute of Museum
and Library Services (IMLS) grant reviewer; and worked on numerous committees,
including those serving small museums with both AAM and AASLH. She has also
been active in the Arkansas Museums Association and Southeastern Museums
Conference. She believes in the power of networking, professional development,
mentoring, and service to the field.</i><o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: "Trebuchet MS"; mso-bidi-font-family: Times; mso-bidi-font-size: 12.0pt; mso-fareast-language: JA;"><span style="font-size: x-small;">Notes:<o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: "Trebuchet MS"; mso-bidi-font-family: Times; mso-bidi-font-size: 12.0pt; mso-fareast-language: JA;"><span style="font-size: x-small;">(1) “Museum
Retailing—UBIT Issues,” Internal Revenue Service, <a href="http://www.irs.gov/pub/irs-tege/eotopicu79.pdf.">www.irs.gov/pub/irs-tege/eotopicu79.pdf.</a><o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: "Trebuchet MS"; mso-bidi-font-family: Times; mso-bidi-font-size: 12.0pt; mso-fareast-language: JA;"><span style="font-size: x-small;">(2) Jeffrey
Hurwit, “The Entrepreneurial Museum: Some Legal, Tax, and Practical
Perspectives,” Hurwit & Associates,
<a href="http://www.hurwitassociates.com/l_entrepreneur_museum.php" target="_blank">www.hurwitassociates.com/l_entrepreneur_ museum.php</a>.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: "Trebuchet MS"; mso-bidi-font-family: Times; mso-bidi-font-size: 12.0pt; mso-fareast-language: JA;"><span style="font-size: x-small;">(3)
“Unrelated Trade or Business,” Internal Revenue Service,<a href="http://www.irs.gov/publications/p598/ch03.html" target="_blank">www.irs.gov/publications/p598/ch03.html</a>.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: "Trebuchet MS"; mso-bidi-font-family: Times; mso-bidi-font-size: 12.0pt; mso-fareast-language: JA;"><span style="font-size: x-small;">(4) Hurwit,
“Nonprofit Governance.”<o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: "Trebuchet MS"; mso-bidi-font-family: Times; mso-bidi-font-size: 12.0pt; mso-fareast-language: JA;"><span style="font-size: x-small;">(5) Jim
Bloom, “IRS Refines Its Position on Museum UBIT Sales of Inventory,” Free
Library, April 1996, <a href="http://www.thefreelibrary.com/IRS+refines+its+position+on+museum+UBIT+sales+of+inventory.-a018202846">http://www.thefreelibrary.com/IRS+refines+its+position+on+museum+UBIT+sales+of+inventory.-a018202846</a>.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: "Trebuchet MS"; mso-bidi-font-family: Times; mso-bidi-font-size: 12.0pt; mso-fareast-language: JA;"><span style="font-size: x-small;">(6) Bloom,
“IRS Refines Its Position.”<o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: "Trebuchet MS"; mso-bidi-font-family: Times; mso-bidi-font-size: 12.0pt; mso-fareast-language: JA;"><span style="font-size: x-small;">(7) Laura
Damerville, “BIT Focus: Museum Store Products,” <i>Art Law Clinic Client
Newsletter </i>1, no. 1 (fall 2005),
<a href="http://www.law.harvard.edu/academics/clinical/lsc/pdf/Art%20Law%20Clinic%20Newsletter1.pdf">www.law.harvard.edu/academics/clinical/lsc/pdf/Art%20Law%20Clinic%20Newsletter1.pdf</a>.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: "Trebuchet MS"; mso-bidi-font-family: Times; mso-bidi-font-size: 12.0pt; mso-fareast-language: JA;"><span style="font-size: x-small;">(8)
Damerville, “BIT Focus.”</span><o:p></o:p></span></div>
<!--EndFragment-->Stacy Klinglerhttp://www.blogger.com/profile/18016724363501366053noreply@blogger.com1tag:blogger.com,1999:blog-2859221506921543430.post-67607665469236792752013-02-15T09:00:00.000-08:002013-02-15T09:00:07.614-08:00Getting to Know Your Building: Writing an Operations Manual<!--[if gte mso 9]><xml>
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<span style="font-family: 'Trebuchet MS', sans-serif;">Are you new to managing a small museum? I bet
you feel comfortable with your area(s) of expertise, but managing a facility
might not be a part of your life or work experiences.</span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Trebuchet MS, sans-serif;">If you do not have something like an operations
manual at your facility now, then you and your facilities manager should begin
assembling one immediately. (I inherited my building from the county with
nothing but a set of original architectural drawings.) If precious little
material exists to get you started, begin by documenting what the facilities
manager is doing or having done. Knowing exactly when lightbulbs get changed
(and approximately how many hours you get out of them) will, in the end, give
you an excellent idea of your building’s life cycle. This documentation will
tell you when regular maintenance needs to occur and what tasks need doing at
the change of seasons. Record everything, even the seemingly unimportant—it is
impossible to know immediately upon occupying a new (to you) building where
everything is or what everything represents. At some point, you will identify
the spigot for which you have found the water shutoff.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">The following items
would be a great start for a basic operations manual:</span></div>
<div class="MsoNormal">
<span style="font-family: 'Trebuchet MS', sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: 'Trebuchet MS', sans-serif;">1. As-built drawings of
the building</span></div>
<ul>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Building map (floor
plan)</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Lighting map</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Alarm map</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">All rooms with
numbers or names</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Circuit map
(detailing which circuit breakers control which outlets and lights)</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Plumbing map or
information about the locations of shutoff valves</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Fire-suppression
system map</span></li>
</ul>
<span style="font-family: 'Trebuchet MS', sans-serif;">2. Major modification
or renovation description and drawings</span><br />
<div>
<span style="font-family: 'Trebuchet MS', sans-serif;"><br /></span></div>
<div>
<span style="font-family: 'Trebuchet MS', sans-serif;">3. Basic maintenance
schedule of building and grounds</span><br />
<ul>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Daily cleaning</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Weekly cleaning</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Monthly cleaning</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Deep cleaning
schedule</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Filter change in
HVAC system</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Periodic
tree-trimming and gutter-cleaning schedule</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Major grounds
keeping activities, such as fertilization, annual plantings, leaf removal</span></li>
</ul>
<span style="font-family: 'Trebuchet MS', sans-serif;"></span><br />
<div>
<span style="font-family: 'Trebuchet MS', sans-serif;"><span style="font-family: 'Trebuchet MS', sans-serif;">4. Other documentation</span></span></div>
<span style="font-family: 'Trebuchet MS', sans-serif;">
</span><br />
<ul>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Material safety data sheets for all chemicals used in the building</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Warranty or purchase
records for building tools and equipment</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Manuals or other
operating information for the museum’s HVAC system</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Contact and contract
information for vendors who regularly service the building</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Key and alarm-code
policy and current key log</span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;">Notes on discoveries
that the facilities manager has made</span></li>
</ul>
<br />
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: 'Trebuchet MS', sans-serif;">In addition to the basics, you may wish to
include things like environmental readings taken from data loggers or
hygrothermographs, periodic light-level readings, floor-load information, and
elevator sizes and load capacities. In fact, if you and your facilities manager
have time to fill out the American Association of Museums Registrars
Committee’s General Facilities Report, you will have a great deal of vital
information about your facility all in one place.</span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Trebuchet MS, sans-serif;">Be sure to keep your operations manual up to
date. Any time you have major work done at your facility, make sure that you
gather all this important information and place it in the operations manual,
purging superseded information. Review your operations manual yearly with your
facilities manager to ensure that it has all the information you need.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Trebuchet MS, sans-serif; font-size: x-small;"><i>Claudia J. Nicholson has thirty years of
experience in history museums and historical agencies, as well as a master’s
degree in history museum studies from the Cooperstown Graduate Program. An
experienced curator, she became executive director, fundraiser, curator,
educator, press officer, and tour guide at the North Star Museum of Boy
Scouting and Girl Scouting in North St. Paul, Minnesota, in 2005. Her chapter
was written based on her experience converting a non- purpose-built structure
into a history museum.</i></span><o:p></o:p></div>
<!--EndFragment--></div>
Stacy Klinglerhttp://www.blogger.com/profile/18016724363501366053noreply@blogger.com30tag:blogger.com,1999:blog-2859221506921543430.post-77431878720664153432013-02-08T09:00:00.000-08:002013-02-08T09:00:04.680-08:00Identifying Work for Productive Internships<!--[if gte mso 9]><xml>
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<span style="font-family: 'Trebuchet MS';">Before recruiting interns,
museum staff need to assess what types of work is to be done in the coming
months, as well as the groundwork to be laid, before sending out the
word to recruit students. Because internships are supposed to be learning
experiences for the students, they need to involve projects and aspects of
organizations that will develop interns’ skills and add to their body of
knowledge while helping the museum. Ideally, intern assignments will be
stand-alone projects that interns can complete within the prescribed time of
the internship. When this is not possible, identify a phase or portion of a
project so that the intern can complete something tangible and reach a good
stopping point. However, it may be unrealistic to expect a summer intern to
plan, execute, and wrap up a major program in the eight to ten weeks that
summer internships normally span.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: 'Trebuchet MS';">Examine all aspects of the
museum: Collections, education, exhibits, marketing, fundraising, and grounds
work can open the possibilities for a well-fitting match with a student in a
program that is not directly related to your museum's area of focus. For instance,
a student majoring in computer science could help a museum revamp its website. If
possible, identify several projects and brainstorm all the possible academic
links before contacting colleges and universities.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: 'Trebuchet MS';">Ask yourself the following
questions to help you determine if your brainstormed list is realistic:<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
</div>
<ul>
<li><span style="font-family: 'Trebuchet MS';">How long of an internship
will be required for both training and task execution?</span></li>
<li><span style="font-family: 'Trebuchet MS';">What, if any, specialized
knowledge is required?</span></li>
<li><span style="font-family: 'Trebuchet MS';">Does the museum have the
staff time to train the intern in that knowledge?</span></li>
<li><span style="font-family: 'Trebuchet MS';">Does the museum have the
staff and time to supervise the intern effectively?</span></li>
<li><span style="font-family: 'Trebuchet MS';">Does the project meet the
museum’s strategic goals?</span></li>
<li><span style="font-family: 'Trebuchet MS';">What skills does the intern
need to have already in order to complete the project?</span></li>
<li><span style="font-family: 'Trebuchet MS';">What skills will the intern
gain from this project?</span></li>
</ul>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: 'Trebuchet MS';">In addition to an
overarching project, both organization and student often find it mutually
beneficial if the internship also involves aspects of daily operations. Part of
working for a small organization includes wearing many hats, and incorporating
day-to-day activities into the internship increases the educational value for
the student and benefits the organization. An intern’s main project can be an
aspect of daily operations, such as serving visitors, because the intern still
gets the experience of working with the public and making history relevant to
modern patrons. The key to including daily operations in an internship is
conveying that information up front, ideally in both a written job description
and the initial interview. <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: 'Trebuchet MS';">Once you have identified
one or more possible intern projects, contact area colleges and universities to
investigate their requirements and ask about their system for internships.<span style="font-size: x-small;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: "Trebuchet MS"; font-size: 10.0pt; mso-bidi-font-family: Times; mso-fareast-language: JA;"><i>Amanda Wesselmann was
previously the associate director of the General Lew Wallace Study &
Museum an she has supervised and trained volunteers and interns for over seven
years. She has worked in almost all areas of the museum field over the past
nine years, including education, volunteer coordination, exhibit fabrication,
collections, development, and administration. </i><o:p></o:p></span></div>
<!--EndFragment-->Stacy Klinglerhttp://www.blogger.com/profile/18016724363501366053noreply@blogger.com1tag:blogger.com,1999:blog-2859221506921543430.post-54780484299456348802013-02-01T09:00:00.000-08:002013-02-03T17:31:28.961-08:00What If My Board Won't Fundraise?<span style="font-family: 'Trebuchet MS', sans-serif;">Simply put, if your board refuses to fundraise, you’re in a
bit of a pickle. But, it’s not hopeless. The nonprofit sector functions because
board members and staff fundraise side by side in their communities, and if you
let the board off the hook, the organization is in jeopardy. The following
offers just a few ways you can help the board become more comfortable with its
fundraising role:</span><br />
<div class="MsoNormal">
</div>
<ol>
<li><span style="font-family: Trebuchet MS, sans-serif;">Recognize that fundraising takes many forms. It’s not always
a direct, face-to-face ask that is needed from board members, but they all need
to find a way to plug into fundraising. Perhaps you’re planning a special
fundraising event. Have a board-level task force produce the event in total,
alleviating the burden on the director.</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">During a board retreat, integrate training. Bring in a local
development officer as a guest speaker or schedule a webinar during the retreat.
(The dean for advancement at a local college or university would be an
excellent speaker.) Introduce select readings, and find time for discussion. Be
sure you create a continuum of training that both develops the existing board
member and educates the new board member.</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Ask the board to thank people for you. Of course you will
have sent the standard thank-you letter with a personal note, but ask board members
to drop a personal note for certain gifts and/or contacts. While this isn’t an
ask, it is a critical part of the fundraising cycle.</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Ask for names. As you develop a membership mailing list or
other direct mail piece, ask board members to give you a list of names and addresses
to include in the mailing. Everyone can do this; there really is no excuse for
a board member to refuse to crack open his or her address book or Christmas
mailing list and share some names. Make it an annual goal for each board member
to provide five to ten new names for mailings and have him or her write a
personal note on the letter before it goes into the mail.</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Get yourself and other board members invited to social
events. Maybe a board member has an annual Memorial Day picnic. Ask her to
invite the board so that members can meet new people and start to broaden the
network. Have a board member host an intimate dinner party so that you can get
to know his friends casually. As director you’re there as a guest, but you also
have the chance to learn about interests and build relationships.</span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;">Carry the torch. While the board’s fundraising skill set may
take longer to develop than you would like, don’t stop fundraising. Sometimes the
director will have to go the extra mile to secure funds, but the more success
and ease of fundraising you share with the board, the more attractive the
process becomes. Everyone wants to be part of a winning team, and when you’re
hitting fundraising goals, you are winning!</span></li>
</ol>
<br />
<div class="MsoNormal">
<i><span style="font-family: Trebuchet MS, sans-serif; font-size: x-small;">Working in museums for nearly 20 years, Cinnamon
Catlin-Legutko has been a museum director since 2001. Cinnamon became CEO of
the Abbe Museum in Bar Harbor, Maine in 2009. Before that, she was the director
of the General Lew Wallace Study & Museum in Crawfordsville, Indiana, where
she led the organization to the National Medal for Museum Service in 2008. </span></i></div>
Stacy Klinglerhttp://www.blogger.com/profile/18016724363501366053noreply@blogger.com1tag:blogger.com,1999:blog-2859221506921543430.post-6422054691058446782012-12-26T08:30:00.000-08:002013-02-03T17:30:36.353-08:00HAPPY HOLIDAYS!!!<a href="http://4.bp.blogspot.com/-0a3Yqdjr1SM/UJcd0WqxR6I/AAAAAAAAAC8/AmI5nFeifkM/s1600/happyholidays1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-size: x-small;"><img border="0" height="214" src="http://4.bp.blogspot.com/-0a3Yqdjr1SM/UJcd0WqxR6I/AAAAAAAAAC8/AmI5nFeifkM/s320/happyholidays1.jpg" width="320" /></span></a><span style="font-family: "Trebuchet MS", sans-serif; font-size: x-small;">Wishing you the happiest of holidays and thank you for all the good work you did in 2012! Now it's time to rest, catch up with friends and family, and re-charge your batteries for an even better 2013.</span><br />
<span style="font-size: x-small;"><span style="font-family: Trebuchet MS;"></span><br /></span>
<span style="font-family: Trebuchet MS; font-size: x-small;">And thank you for reading this blog and for buying the Small Museum Toolkit! It's our hope it will find its way on a shelf in every small museum in America. Yep, we're big dreamers, but we want the Toolkit to help you make your job a bit easier. We designed it with you in mind! </span><br />
<span style="font-size: x-small;"><span style="font-family: "Trebuchet MS", sans-serif;"></span><br /></span>
<span style="font-family: "Trebuchet MS", sans-serif; font-size: x-small;">Interested in writing for the Small Museum Toolkit blog? We need authors who work in the small museum trenches each week and are willing to share helpful hints and solutions with your colleagues. If interested, email us cclegutko [at] yahoo.com or stacy.klingler [at] gmail.com.</span><br />
<span style="font-size: x-small;"><span style="font-family: "Trebuchet MS", sans-serif;"></span><br /></span>
<span style="font-family: Trebuchet MS; font-size: x-small;">For now, we're signing off for 2012...look for more posts in January 2013 and more conference appearances throughout the year.</span><br />
<span style="font-size: x-small;"><span style="font-family: Trebuchet MS;"></span><span style="font-family: "Trebuchet MS", sans-serif;"></span><br /></span>
<span style="font-family: "Trebuchet MS", sans-serif; font-size: x-small;">Warm wishes,</span><br />
<span style="font-family: "Trebuchet MS", sans-serif; font-size: x-small;"><strong><em>Cinnamon and Stacy</em></strong></span><br />
<span style="font-size: x-small;"><strong><em><span style="font-family: Trebuchet MS;"></span></em></strong><br /></span>
<span style="font-size: x-small;"><br /></span>
<span style="font-family: Trebuchet MS; font-size: x-small;">*The brackets are a subsitute for the @ sign to prevent spammers, so please use the correct email convention if you email us!</span>Cinnamon Catlin-Legutkohttp://www.blogger.com/profile/18066236558650848919noreply@blogger.com0tag:blogger.com,1999:blog-2859221506921543430.post-25436536463256460042012-12-19T08:30:00.000-08:002013-02-03T17:30:46.993-08:00Budgets and Funding Interpretive Planning<!--[if gte mso 9]><xml>
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<span style="font-family: "Trebuchet MS",sans-serif;">Let's face it: planning is an area where small
museums are apt to skimp on the budget. There is always something
seemingly more important to be done with vital and scarce resources. All
museums worry about money, and in an era of tightened belts smaller museums may
worry more than others. </span><br />
<br />
<span style="font-family: "Trebuchet MS",sans-serif;">
</span><span style="font-family: "Trebuchet MS",sans-serif;">This
does not diminish the importance of interpretive planning. Rather, it
forces us to be creative with how we do it. </span><br />
<br />
<span style="font-family: "Trebuchet MS",sans-serif;">
</span><span style="font-family: "Trebuchet MS",sans-serif;">Before
setting out on this process, compile a budget. This should factor in money that
will likely be spent (and there will be some of this) but perhaps even more
importantly be clear about the time and energy that will be expended.
Remember to include costs of your staff and volunteers; good planning and
training will take their time as well as money, and this should be quantified
in some way. </span><br />
<br />
<span style="font-family: "Trebuchet MS",sans-serif;">
</span><span style="font-family: "Trebuchet MS",sans-serif;">For
budgets the following may apply to your list of possible expenditures:</span><br />
<span style="font-family: "Trebuchet MS",sans-serif;">
</span><span style="font-family: "Trebuchet MS",sans-serif;">-Staff</span><br />
<span style="font-family: "Trebuchet MS",sans-serif;">
</span><span style="font-family: "Trebuchet MS",sans-serif;">-Consultants</span><br />
<span style="font-family: "Trebuchet MS",sans-serif;">
</span><span style="font-family: "Trebuchet MS",sans-serif;">-Travel</span><br />
<span style="font-family: "Trebuchet MS",sans-serif;">
</span><span style="font-family: "Trebuchet MS",sans-serif;">-Meals/Subsistence
</span><br />
<span style="font-family: "Trebuchet MS",sans-serif;">
</span><span style="font-family: "Trebuchet MS",sans-serif;">-Telecommunications
(telephone, website, blogs)</span><br />
<span style="font-family: "Trebuchet MS",sans-serif;">
</span><span style="font-family: "Trebuchet MS",sans-serif;">-Marketing/Publicity</span><br />
<span style="font-family: "Trebuchet MS",sans-serif;">
</span><span style="font-family: "Trebuchet MS",sans-serif;">-Related
programming (i.e. pilot programs)</span><br />
<span style="font-family: "Trebuchet MS",sans-serif;">
</span><span style="font-family: "Trebuchet MS",sans-serif;">-Printing</span><br />
<span style="font-family: "Trebuchet MS",sans-serif;">
</span><span style="font-family: "Trebuchet MS",sans-serif;">-Supplies
and Materials</span><br />
<span style="font-family: "Trebuchet MS",sans-serif;">
</span><span style="font-family: "Trebuchet MS",sans-serif;">-Administrative
overhead </span><br />
<br />
<span style="font-family: "Trebuchet MS",sans-serif;">
</span><span style="font-family: "Trebuchet MS",sans-serif;">As
with all things the range of costs are variable. Interpretive planning projects,
especially when well-conceived, are compelling and can attract outside funding.
If grants or other funding are available that is great, but the process does
not need to be costly. More elaborate processes can cost tens of
thousands. With creativity they can be done for far less, and excellent
projects can be undertaken for a few hundred dollars.</span><br />
<span style="font-family: "Trebuchet MS",sans-serif;">
</span><br />
<span style="font-family: "Trebuchet MS",sans-serif;">For
many small museums, an expenditure of time and energy on the part of a
committed group of volunteers may be easier than spending cash. Find ways to
recruit volunteers: perhaps local teachers or an art historian from a local
college. Secure donations for printing. Few organizations are as
imaginative in this regard as small museums. </span><br />
<span style="font-family: "Trebuchet MS",sans-serif;">
</span><br />
<span style="font-family: "Trebuchet MS",sans-serif;">
</span><span style="font-family: "Trebuchet MS",sans-serif;">If you are committed to this process and willing to be
creative to see it through, then the budget can be scaled accordingly. A
community concert done on a shoestring budget can be just as rewarding and
enjoyable as a big-city symphony orchestra. </span><br />
<br />
<span style="font-family: "Trebuchet MS",sans-serif;">
</span><span style="font-family: "Trebuchet MS",sans-serif;"><b><i><span lang="EN-GB" style="font-size: 10pt;">Stephen G. Hague is currently the Society of
Architectural Historians of Great Britain Ernest Cook Trust Research Student at
Linacre College, University of Oxford, England. His research interests
center on architecture, material culture, and social history in the
eighteenth-century British Atlantic world. Previously he worked as executive
director of Stenton, a historic house museum in Phila- delphia administered by
the National Society of the Colonial Dames of America
in the Commonwealth
of Pennsylvania. He holds
a master’s in history from the University
of Virginia and a bachelor’s from Binghamton University. </span></i></b></span><br />
<span style="font-family: "Trebuchet MS",sans-serif;">
</span><span style="font-family: "Trebuchet MS",sans-serif;"><span lang="EN-GB" style="font-size: 10pt;"><br />
<b><i>Laura C. Keim is curator of Stenton and Wyck, two house museums located
in historic Germantown, as well as a lecturer in historic interiors at Philadelphia University. A graduate of the Winterthur Program in Early American Culture, she holds a
preservation degree from the University
of Pennsylvania and a bachelor’s in
art history from Smith
College. She has
published widely on early American material culture and coauthored Stenton’s
interpretive plan. </i></b></span></span><br />
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<o:p></o:p></span></span>Cinnamon Catlin-Legutkohttp://www.blogger.com/profile/18066236558650848919noreply@blogger.com1tag:blogger.com,1999:blog-2859221506921543430.post-45188138126034564142012-12-12T08:30:00.000-08:002012-12-20T08:23:02.342-08:00Evaluation Seems Scary<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;">Evaluation can be intimidating. It is feedback on what you are doing, and who
wants to find out that they’re doing a bad job? Evaluation might remind you of
being graded in school or performance evaluations at work that affect your job
security. If you depend largely on volunteers, you may be afraid that
evaluating your activities may scare your valuable human resources away. And
this may be true if the people in your group are unwilling or unable to change.
<i>There is no point to evaluating what you
do if you aren’t willing to act on what you find</i>. </span><br />
<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;">
</span><br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;">
But take heart! Most people who care about what they do would like to do it
better. Most people would like to see <i>more</i>
people spending <i>more</i> time enjoying
your museum and all it has to offer. And although we can frequently make
improvement through internal conversations about what worked and what didn’t,
ultimately everything we do – from caring for collections to raising money and
from researching a newsletter article to hosting a visiting speaker – we do for
the public, for our audience. What they think <i>must</i> matter if we are going to do a good job of serving them.
Finding out what they think shouldn’t be an afterthought.</span></div>
<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;">
</span><br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;">
If you take the time to explain your plans for evaluation to paid and unpaid
staff and the board in this way, you are more likely to get their cooperation
in collecting information and their willingness to implement change based on
what you learn from that information. </span></div>
<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;">
</span><br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;">
You might introduce your evaluation plans to those who will be affected in a
small group and make the following items part of your meeting:</span></div>
<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;">
</span><br />
<div class="MsoNormal" style="margin: 0in 0in 0pt 0.45in; text-indent: -0.2in;">
<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;"><span style="font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span>Ask people to share past evaluation experiences
– either positive or negative.</span></div>
<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;">
</span><br />
<div class="MsoNormal" style="margin: 0in 0in 0pt 0.45in; text-indent: -0.2in;">
<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;"><span style="font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span>Acknowledge that evaluation can feel a little
scary or like a waste of time.</span></div>
<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;">
</span><br />
<div class="MsoNormal" style="margin: 0in 0in 0pt 0.45in; text-indent: -0.2in;">
<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;"><span style="font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span>Explain how you intend to report on and use the
information (to make global </span></div>
<div class="MsoNormal" style="margin: 0in 0in 0pt 0.45in; text-indent: -0.2in;">
<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;"> changes, not to pick on anyone in particular).</span></div>
<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;">
</span><br />
<div class="MsoNormal" style="margin: 0in 0in 0pt 0.45in; text-indent: -0.2in;">
<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;"><span style="font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span>Remind them that this is a learning process for
you, too, and that the first</span></div>
<div class="MsoNormal" style="margin: 0in 0in 0pt 0.45in; text-indent: -0.2in;">
<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;"> attempts won’t be perfect and that you’ll need their
feedback.</span></div>
<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;">
</span><br />
<div class="MsoNormal" style="margin: 0in 0in 0pt 0.45in; text-indent: -0.2in;">
<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;"><span style="font-family: Symbol;">·<span style="font-family: "Times New Roman"; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span>Most important, let them know it is not a
performance appraisal.</span><br />
</div>
<span style="font-family: "Trebuchet MS", sans-serif; font-size: large;">
</span><br />
<span style="font-family: "Trebuchet MS", sans-serif;"><i>Conny Graft is a consultant in interpretive planning and evaluation for museums, parks, and other nonprofit organizations. Conny retired from The Colonial Williamsburg Foundation in 2010 where she worked for 27 years as Director of Interpretive Planning, Director of Interpretive Education and Manager of Research and Evaluation. Before coming to Colonial Williamsburg, Conny worked for the Division of Historic Preservation in Fairfax, Virginia and was in charge of planning programs for four historic sites. </i><br /><i></i><br /><i>Stacy Klingler currently serves local history organizations as the Assistant Director of Local History Services at the Indiana Historical Society. She began her career in museums as the assistant director of two small museums, before becoming director of the Putnam County Museum in Greencastle, Ind. She chairs the AASLH's Small Museums Committee (2008-2012) and attended the Seminar for Historical Administration in 2006. While she lives in the history field, her passion is encouraging a love of learning in any environment.</i></span><br />
<span style="font-family: "Trebuchet MS", sans-serif;">
</span>Cinnamon Catlin-Legutkohttp://www.blogger.com/profile/18066236558650848919noreply@blogger.com0tag:blogger.com,1999:blog-2859221506921543430.post-39838001537032031302012-12-05T08:30:00.000-08:002012-12-20T08:23:19.615-08:00How to Be a Facilitator<span style="font-family: "Arial","sans-serif"; font-size: small;"><span style="font-family: "Trebuchet MS", sans-serif;">Leading the
strategic planning process as the director of a small museum is challenging enough,
but if there are no funds available for hiring an outside facilitator, the
director has an even greater role in the process. Keeping in mind what the role of a
facilitator truly is, the director can comfortably wear the hat of plan
coordinator <i>AND</i> facilitator. <o:p></o:p></span></span><br />
<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;">
</span><br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<span style="font-family: "Arial","sans-serif"; font-size: small;"><span style="font-family: "Trebuchet MS", sans-serif;">What is
Facilitation?<o:p></o:p></span></span></div>
<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;">
</span><span style="font-family: "Arial","sans-serif"; font-size: small;"><br /><span style="font-family: "Trebuchet MS", sans-serif;">
Very simply put, facilitation is helping a group accomplish its goals. There
are a wide range of perspectives about the ideal nature and values of
facilitation, much as there are a wide range of perspectives about the ideal
nature and values of leadership. For example, some facilitators may believe
that facilitation should always be highly democratic in nature and that
anything other than democratic is not facilitation at all. Others believe
that facilitation can be quite directive, particularly depending on the
particular stage of development of the group.<o:p></o:p></span></span><br />
<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;">
</span><br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<span style="font-family: "Arial","sans-serif"; font-size: small;"><span style="font-family: "Trebuchet MS", sans-serif;">Whatever
your belief about the best type of facilitation, the practice usually is
best carried out by someone who has strong knowledge and skills regarding group
dynamics and processes -- these are often referred to as process skills.
Effective facilitation might also involve strong knowledge and skills about the
particular topic or content that the group is addressing in order to reach its
goals -- these are often referred to as content skills. The argument about how
much "process versus content" skills are required by facilitators in
certain applications is a very constructive argument that has gone on for
years.<o:p></o:p></span></span></div>
<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;">
</span><br />
<div class="MsoFooter" style="margin: 0in 0in 0pt;">
<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;">A
Facilitator Will:<o:p></o:p></span></div>
<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;">
</span><br />
<div class="MsoNormal" style="margin: 0in 0in 0pt 0.5in; text-indent: -0.25in;">
<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;">-Control the meeting<o:p></o:p></span></div>
<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;">
</span><br />
<div class="MsoNormal" style="margin: 0in 0in 0pt 0.5in; text-indent: -0.25in;">
<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;">-Set rules and enforce them<o:p></o:p></span></div>
<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;">
</span><br />
<div class="MsoNormal" style="margin: 0in 0in 0pt 0.5in; text-indent: -0.25in;">
<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;">-Ensure participation<o:p></o:p></span></div>
<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;">
</span><br />
<div class="MsoNormal" style="margin: 0in 0in 0pt 0.5in; text-indent: -0.25in;">
<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;">-Allow for flow of thought<o:p></o:p></span></div>
<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;">
</span><br />
<div class="MsoNormal" style="margin: 0in 0in 0pt 0.5in; text-indent: -0.25in;">
<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;">-Keep the ball rolling<o:p></o:p></span></div>
<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;">
</span><br />
<div class="MsoNormal" style="margin: 0in 0in 0pt 0.5in; text-indent: -0.25in;">
<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;">-Keep meeting on topic<o:p></o:p></span></div>
<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;">
</span><br />
<div class="MsoNormal" style="margin: 0in 0in 0pt 0.5in; text-indent: -0.25in;">
<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;">-Act generally as a “non-participant”<o:p></o:p></span></div>
<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;">
</span><br />
<div class="MsoNormal" style="margin: 0in 0in 0pt 0.5in; text-indent: -0.25in;">
<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;">-Be a subject matter expert <o:p></o:p></span></div>
<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;">
</span><br />
<div class="MsoNormal" style="margin: 0in 0in 0pt 0.5in; text-indent: -0.25in;">
<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;">-Accurately sum up discussion<o:p></o:p></span></div>
<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;">
</span><br />
<div class="MsoNormal" style="margin: 0in 0in 0pt 0.5in; text-indent: -0.25in;">
<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;">-Smile as much as possible<o:p></o:p></span></div>
<span style="font-size: small;"><br /></span>
<span style="font-family: "Trebuchet MS", sans-serif; font-size: small;">Hopefully this check list will help you lead your board and stakeholders toward a shared vision for your museum. Good luck!</span><br />
<span style="font-family: Trebuchet MS;"></span><br />
<span style="font-family: Trebuchet MS;"><i><b>Working in museums for nearly 20 years, Cinnamon Catlin-Legutko has been a museum director since 2001. Cinnamon became CEO of the Abbe Museum in Bar Harbor, Maine in 2009. Before that, she was the director of the General Lew Wallace Study & Museum in Crawfordsville, Indiana, where she led the organization to the National Medal for Museum Service in 2008. C</b></i></span><b><i><span style="font-family: Trebuchet MS;">innamon is the co-editor of the <a href="http://www.smallmuseumtoolkit.blogspot.com/" target="_blank" title="Small Museum Toolkit Blog"><span style="font-family: Trebuchet MS;"><i><b>Small Museum Toolkit</b></i></span></a><span style="font-family: Trebuchet MS;"><i><b> from AltaMira Press.</b></i></span></span></i></b>Cinnamon Catlin-Legutkohttp://www.blogger.com/profile/18066236558650848919noreply@blogger.com0tag:blogger.com,1999:blog-2859221506921543430.post-50847061752312159362012-11-28T08:30:00.001-08:002012-11-28T08:37:36.158-08:00Developing Interpretive Plans<span lang="EN-GB" style="font-size: small;"><span style="font-family: "Trebuchet MS", sans-serif;">Thoughtful planning is
essential in the creation of effective interpretation. Once your organization has accepted root and
branch that interpretation is your primary focus, you are ready to move on to
planning what that interpretation will be. Having done the hard background work
to position your institution to interpret its collection, it is time to decide
on the best ways to do that. <o:p></o:p></span></span><br />
<span style="font-size: small;"><br /></span>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span lang="EN-GB" style="font-size: small;"><span style="font-family: "Trebuchet MS", sans-serif;">A good interpretive
plan offers key concepts and a structure that is designed to spin a web of
connections for the visitor between what they are seeing in the museum and
their own experiences and lives. Strong
connections strongly will capture the visitor’s imagination on a deep
level. Although we cannot in every
instance do this explicitly, the more connections that visitors can make to the
story of your museum, the more often they will want to visit and become
engaged.<o:p></o:p></span></span></div>
<span style="font-size: small;"><br /></span>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span lang="EN-GB" style="font-size: small;"><span style="font-family: "Trebuchet MS", sans-serif;">Interpretive Planning
is a process that takes time. First, all
in the organization must be on board knowing that the plan will ultimately
generate new ideas and approaches. It
can be helpful to emphasize that the plan may only codify messages that are
already part of the museum’s current offerings.
<o:p></o:p></span></span></div>
<span style="font-size: small;"><br /></span>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span lang="EN-GB" style="font-size: small;"><span style="font-family: "Trebuchet MS", sans-serif;">While an Interpretive Plan
can be a wholesale change in how a museum approaches itself, it does not have
to be. If you do not want to lose
existing stakeholders while you consider strategies for building relationships
with new ones, it is helpful to think of the plan as one that will include
existing messages or aspects of your interpretation you already do well.<o:p></o:p></span></span></div>
<span style="font-size: small;"><br /></span>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span lang="EN-GB" style="font-size: small;"><span style="font-family: "Trebuchet MS", sans-serif;">All interpretation
must rest on bedrock of good scholarship, so do involve scholars and other
experts early and often. Engage actively
with scholarship, reading new material in your field regularly. When developing interpretive planning
documents, staff and volunteers should conduct their own research and build
their own knowledge foundations.<o:p></o:p></span></span></div>
<span style="font-size: small;"><br /></span>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span lang="EN-GB" style="font-size: small;"><span style="font-family: "Trebuchet MS", sans-serif;">At the same time,
remember that you have an obligation to convey scholarship to a wide
public. Academic research should support
what you do, but do not let it take over.
Although the post-modern discourse related to the “liminal space of the
dining room table’s social topography” (as one scholar opaquely commented in a
planning session) may sound impressive and contain some really good nuggets of
academic research, you need to play the translator. <o:p></o:p></span></span></div>
<span style="font-size: small;"><br /></span>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span lang="EN-GB" style="font-size: small;"><span style="font-family: "Trebuchet MS", sans-serif;">This does not mean
“dumbing down.” Just the opposite. You want to challenge your audience, engaging
fully with difficult topics and complex ideas.
As discussed in the chapter on “Interpreting Difficult Issues,” topics
related to race, ethnicity, war, violence, immigration, enslavement and class
all belong in museums. Complicated
issues or problems can have great resonance for visitors. These topics are made more tangible and
meaningful when you can rely on solid, up-to-date research in crafting your
interpretation. </span></span><br />
<span lang="EN-GB" style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-ansi-language: EN-GB; mso-fareast-font-family: Calibri;"><br />
</span><br />
<span lang="EN-GB" style="font-family: "Times New Roman","serif"; mso-ansi-language: EN-GB; mso-fareast-font-family: Calibri;"></span><br />
<div class="column">
<span lang="EN-GB" style="font-family: "Times New Roman","serif"; mso-ansi-language: EN-GB; mso-fareast-font-family: Calibri;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span"><i><span style="font-weight: 700;">Stephen G. Hague </span><b>is currently the Society of Architectural Historians of Great Britain Ernest Cook Trust Research Student at Linacre College, University of Oxford, England. His research interests center on architecture, material culture, and social history in the eighteenth-century British Atlantic world. Previously he worked as executive director of Stenton, a historic house museum in Phila- delphia administered by the National Society of the Colonial Dames of America in the Commonwealth of Pennsylvania. He holds a master’s in history from the University of Virginia and a bachelor’s from Binghamton University. </b></i></span></span></span><br />
<span lang="EN-GB" style="font-family: "Times New Roman","serif"; mso-ansi-language: EN-GB; mso-fareast-font-family: Calibri;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br /><span class="Apple-style-span"><i><span style="font-weight: 700;">Laura C. Keim </span><b>is curator of Stenton and Wyck, two house museums located in historic Germantown, as well as a lecturer in historic interiors at Philadelphia University. A graduate of the Winterthur Program in Early American Culture, she holds a preservation degree from the University of Pennsylvania and a bachelor’s in art history from Smith College. She has published widely on early American material culture and coauthored Stenton’s interpretive plan. </b></i></span></span></span></div>
<span lang="EN-GB" style="font-family: "Times New Roman","serif"; mso-ansi-language: EN-GB; mso-fareast-font-family: Calibri;">
<i><b>
<o:p></o:p></b></i></span></div>
Cinnamon Catlin-Legutkohttp://www.blogger.com/profile/18066236558650848919noreply@blogger.com0tag:blogger.com,1999:blog-2859221506921543430.post-19145340338462214532012-11-19T08:30:00.000-08:002012-11-19T08:30:03.591-08:00For the Love of the Small Museum<span style="font-family: "Trebuchet MS", sans-serif;">Why is work in
small museums important? Ask any ten museum folks and you’ll probably get ten
different answers. One that immediately comes to mind is my own experience—or
experiences. More than anything, my love for history and my desire to work in
the field was nurtured in my visits to small museums. </span><br />
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><br />
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<a href="http://1.bp.blogspot.com/-LWsMNVsZotM/UJcNltu0vAI/AAAAAAAAACo/CHcC3aLRWbs/s1600/Beatty+-+Ellott+image.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="http://1.bp.blogspot.com/-LWsMNVsZotM/UJcNltu0vAI/AAAAAAAAACo/CHcC3aLRWbs/s200/Beatty+-+Ellott+image.jpg" width="152" /></a><span style="font-family: "Trebuchet MS", sans-serif;">I grew up Stuart, a
small town in southeast Florida about 100 miles north of Miami. In Stuart I
didn’t have access to any museums. But we had one terrific museum, the </span><a href="http://en.wikipedia.org/wiki/Elliott_Museum"><span style="color: blue; font-family: "Trebuchet MS", sans-serif;">Elliott Museum</span></a><span style="font-family: "Trebuchet MS", sans-serif;">. The
Elliott was located next to the beach and represented the collections and
interests of <span style="background: white; mso-bidi-font-family: Arial;">Stuart
resident Harmon Elliott as a tribute to his father Sterling, an inventor and
social reformer.<a href="http://www.blogger.com/blogger.g?blogID=2859221506921543430#_ftn1" name="_ftnref1" style="mso-footnote-id: ftn1;" title=""><span class="MsoFootnoteReference"><span style="mso-special-character: footnote;"><span class="MsoFootnoteReference"><span style="background: white; font-family: "Garamond","serif"; font-size: 12pt; mso-ansi-language: EN-US; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: Cambria; mso-fareast-language: EN-US;"><span style="color: blue;">[1]</span></span></span></span></span></a>
<o:p></o:p></span></span></div>
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><span style="font-family: "Trebuchet MS", sans-serif;"><span style="background: white; mso-bidi-font-family: Arial;"></span></span><br />
<span style="font-family: "Trebuchet MS", sans-serif;"><span style="background: white; mso-bidi-font-family: Arial;"></span></span><br />
<span style="font-family: "Trebuchet MS", sans-serif;"><span style="background: white; mso-bidi-font-family: Arial;">The museum featured themes
of innovation and creativity but what always intrigued me was its historical
vignettes down a hallway to the right of its entrance door. A barbershop is the
one I best remember. </span>I was, and remain, fascinated by the objects in
these displays, looking at change over time without really even thinking about
the concept. I remember the shoes, the cans on the shelves, and the barber
pole. If allowed, I would spend hours looking closely at these exhibits. To
some, they were static and boring. To me, they were fascinating and full of possibility.
</span><br />
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><br />
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><span style="font-family: "Trebuchet MS", sans-serif;">This was also true down
the beach at Stuart’s premier historic site, the </span><a href="http://en.wikipedia.org/wiki/House_of_Refuge_at_Gilbert's_Bar"><span style="color: blue; font-family: "Trebuchet MS", sans-serif;">House of
Refuge</span></a><span style="font-family: "Trebuchet MS", sans-serif;">—the <span style="background: white; color: black; mso-bidi-font-family: Arial;">sole remaining shipwreck life-saving station on the Atlantic coast of
Florida. I remember visiting this tiny site and imagining of the life of the
Keeper and the shipwrecked sailors who might’ve used its services. And what
else could enthrall a young history geek than learning of a something as
exciting as the site’s use in WWII as a spotter for German U-boats along the
Florida coast!<o:p></o:p></span></span><br />
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><span style="background: white; color: black; mso-bidi-font-family: Arial;"><o:p><span style="font-family: "Trebuchet MS", sans-serif;"> </span></o:p></span><br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<span style="background: white; color: black; mso-bidi-font-family: Arial;"><span style="font-family: "Trebuchet MS", sans-serif;">These places were
accessible to me and helped cultivate a spirit in me that encouraged an
inquisitive spirit, a love for history, and a connection to my community. Small
museums across the nation are doing the same thing. <o:p></o:p></span></span></div>
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<span style="background: white; color: black; mso-bidi-font-family: Arial;"><span style="font-family: "Trebuchet MS", sans-serif;">Sometimes our
work is crucial because it helps spark an interest in something greater than
the sum of its parts. In my case, the community museums I visited as a child
inspired a passion for the field of history that continues to this day. It also
sparked a career. <o:p></o:p></span></span></div>
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><br />
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><span style="font-family: "Trebuchet MS", sans-serif;"><span style="background: white; color: black; mso-bidi-font-family: Arial;">So—to
paraphrase the great Abigail Adams—“remember the history geeks” as you consider
your work and the terrific resources in the <i style="mso-bidi-font-style: normal;"><a href="https://rowman.com/ISBN/9780759119475"><span style="color: blue;">Small Museum Toolkit</span></a></i>—particularly
the content in </span><span style="background: white; color: black; mso-bidi-font-family: Tahoma;">Book Four – <i style="mso-bidi-font-style: normal;">Reaching
and Responding to the Audience</i></span><span style="color: black; mso-bidi-font-family: Tahoma;">, <span style="background: white;">Book Five – <i style="mso-bidi-font-style: normal;">Interpretation: Education, Programs, and
Exhibits</i>, and Book Six – <i style="mso-bidi-font-style: normal;">Stewardship:
Collections and Historic Preservation</i>. You never know what spark you are
lighting. <o:p></o:p></span></span></span><br />
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</span><br />
<div style="mso-element: footnote-list;">
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><span style="font-family: 'Trebuchet MS','sans-serif';"><span style="font-size: x-small;"><em><strong>A “history geek” since elementary school, Bob Beatty is Vice President of Programs for the American Association for State and Local History, a national history organization based in Nashville, Tennessee. Through his work at AASLH, Bob leads a variety of national committees serving the American historical community.<span style="mso-spacerun: yes;"> </span>From 1999-2007, Bob worked as Curator of Education at the Orange County Regional History Center a $35 million history museum in Orlando, Florida.<span style="mso-spacerun: yes;"> </span>Bob authored the preface to the <u>Small Museum Toolkit</u>.</strong></em></span></span><span style="font-family: 'Trebuchet MS','sans-serif';"><span style="font-size: x-small;"><em><o:p></o:p></em></span></span><br />
<span style="font-family: "Trebuchet MS", sans-serif;"></span><br />
<span style="font-family: "Trebuchet MS", sans-serif;"><hr align="left" size="1" width="33%" />
</span><a href="http://www.blogger.com/blogger.g?blogID=2859221506921543430#_ftnref1" name="_ftn1" style="mso-footnote-id: ftn1;" title=""><span class="MsoFootnoteReference"><span style="mso-special-character: footnote;"><span class="MsoFootnoteReference"><span style="font-family: "Garamond","serif"; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: Cambria; mso-fareast-language: EN-US;"><span style="color: blue; font-family: "Trebuchet MS", sans-serif; font-size: x-small;">[1]</span></span></span></span></span></a><span style="font-family: "Trebuchet MS", sans-serif;"><span style="font-size: x-small;">
<span style="background: white; color: black; mso-bidi-font-family: Arial;">The
Elliott is now led by a close colleague of mine Jenny Esler and is in the
middle of a project that will result in an entirely new museum. I am not sure
that it even qualifies as a small museum anymore. <o:p></o:p></span></span></span><br />
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<o:p><span style="font-family: "Trebuchet MS", sans-serif; font-size: x-small;"> </span></o:p></div>
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Cinnamon Catlin-Legutkohttp://www.blogger.com/profile/18066236558650848919noreply@blogger.com0tag:blogger.com,1999:blog-2859221506921543430.post-6925726548211459502012-11-14T08:30:00.000-08:002012-11-14T08:30:04.454-08:00Successful Visitor Service Training<span style="font-family: "Trebuchet MS", sans-serif;">Some quick tips for creating a successful visitor service training program - </span><br />
<br />
<span style="font-family: "Trebuchet MS", sans-serif;">Plan a series of meetings with as
many of the staff and volunteers as possible throughout the year. Create an
open environment where meaningful interaction can take place. Because you are
asking everyone to participate and give honest feedback, be sure to set up
ground rules for the interactions that will occur during the meetings. State
that everyone will have the opportunity to discuss ideas, that the meetings are
not a forum for criticizing other staff and volunteers, but they are a way to
use visitor, volunteer, and staff feedback and suggestions to improve the
institution. The training sessions should be conducted with the same type of
respect you would show visitors to the site. In the end, the sessions will be
worth any effort that is expended on them.</span><br />
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><br />
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><span style="font-family: "Trebuchet MS", sans-serif;">Think about the interactions from
both museum and visitor perspectives. Ask for participants to share experiences
they have had with visitors both inside and outside of the institution. Talk
about what went well and what didn’t go so well. Encourage honesty without
cruelty; talk about interactions, but don’t mock visitors. Everyone needs to
vent; we have all had difficult and/or odd visitors and days when we don’t
really want to answer any more questions. Assure your staff and volunteers that
it is okay to share their frustrations and stressful situations. Venting can
lead to new ideas and solutions, but what is said should be kept confidential
and as respectful as possible. </span><br />
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><span style="mso-tab-count: 1;"><span style="font-family: "Trebuchet MS", sans-serif;"> </span></span><br />
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><span style="font-family: "Trebuchet MS", sans-serif;">Good training sessions can be
lengthy and mentally exhausting, but they should also be opportunities for
growth and social interaction. Emphasize that the things the staff and
volunteers learn can be used outside of their jobs and in their personal lives.
It is important for the training sessions to be in comfortable and relaxed
settings. Your staff and volunteers should receive the same type of
consideration as your visitors. They won’t be able to focus on learning if they
feel uncomfortable or insecure. </span><br />
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; font-size: x-small;"><em><span style="font-weight: 700;">Tamara Hemmerlein </span>was the director of the Montgomery County Cultural Foundation for thirteen years and the Montgomery County Historical Society for eight years. She is now the Hoosier Heritage Alliance coordinator at the Indiana Historical Society. She serves on the American Association of Muse- ums Small Museum Administrators Committee and the American Association for State and Local History Professional Development Committee. She is a Museum Assessment Program peer reviewer and a graduate of the Seminar for Historical Administration. </em></span></div>
Cinnamon Catlin-Legutkohttp://www.blogger.com/profile/18066236558650848919noreply@blogger.com1tag:blogger.com,1999:blog-2859221506921543430.post-41034778712186907822012-11-07T08:30:00.000-08:002012-11-07T08:30:00.692-08:00A Special Kind of Leader: Small Museum Leadership Characteristics<span style="line-height: 115%;"><span style="font-family: "Trebuchet MS", sans-serif;">Leadership
is leadership, but an argument can be made that being the leader of a small
museum requires a special set of leadership characteristics.<span style="mso-spacerun: yes;"> </span>Leaders who excel in the small museum
environment typically are:<o:p></o:p></span></span><br />
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</span><br />
<div class="MsoListParagraph" style="border: currentColor; margin: 0in 0in 0pt 0.5in; mso-border-shadow: yes; mso-list: l0 level1 lfo1; mso-padding-alt: 31.0pt 31.0pt 31.0pt 31.0pt; text-indent: -0.25in;">
<span style="font-family: "Trebuchet MS", sans-serif;"><span style="font-family: Symbol; line-height: 115%; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman"; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span style="line-height: 115%; mso-bidi-font-weight: bold;">Consensus builders.<span style="mso-spacerun: yes;">
</span>They are </span><span style="line-height: 115%;">always
working with <span style="mso-bidi-font-weight: bold;">board members </span>and a
large group of <span style="mso-bidi-font-weight: bold;">volunteers</span> with
strong feelings about the organization.<span style="mso-spacerun: yes;">
</span>The director must be able to listen and <span style="mso-bidi-font-weight: bold;">find common ground</span> among a wide range of stakeholders.<span style="mso-bidi-font-weight: bold;"><o:p></o:p></span></span></span></div>
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><br />
<div class="MsoNormal" style="border: currentColor; margin: 0in 0in 0pt 0.5in; mso-border-shadow: yes; mso-list: l0 level1 lfo1; mso-padding-alt: 31.0pt 31.0pt 31.0pt 31.0pt; tab-stops: list 1.0in; text-indent: -0.25in;">
<span style="font-family: "Trebuchet MS", sans-serif;"><span style="font-family: Symbol; line-height: 115%; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman"; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span style="line-height: 115%; mso-bidi-font-weight: bold;">Able to say yes to people when saying no to projects.
Small museum leaders </span><span style="line-height: 115%;">know
<span style="mso-bidi-font-weight: bold;">when to listen</span>; he or she can
figure out and describe why someone is making an offer and <span style="mso-bidi-font-weight: bold;">steer that “why” desire to something that
better fits</span> the plan and mission.<span style="mso-spacerun: yes;">
</span>The director also knows how to <span style="mso-bidi-font-weight: bold;">put
the decision off </span>to dampen the blow and knows how to <span style="mso-bidi-font-weight: bold;">cite the mission and strategic plan</span> to
describe how priorities may not fit.<span style="mso-spacerun: yes;"> </span>In
the end the small museum leader can say “no” gracefully.<span style="mso-bidi-font-weight: bold;"><o:p></o:p></span></span></span></div>
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><br />
<div class="MsoNormal" style="border: currentColor; margin: 0in 0in 0pt 0.5in; mso-border-shadow: yes; mso-list: l0 level1 lfo1; mso-padding-alt: 31.0pt 31.0pt 31.0pt 31.0pt; tab-stops: list 1.0in; text-indent: -0.25in;">
<span style="font-family: "Trebuchet MS", sans-serif;"><span style="font-family: Symbol; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman"; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span style="line-height: 115%;">Able
to make the <span style="mso-bidi-font-weight: bold;">case for the museum,
wherever and whenever. </span>The director has an at-the-ready “<span style="mso-bidi-font-weight: bold;">elevator speech”</span> and he can share at
the grocery store or during a friendly card game. They often <span style="mso-bidi-font-weight: bold;">carry membership brochures</span> in their
glove box and they are always a good ambassador, even when not in total
agreement.<o:p></o:p></span></span></div>
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><br />
<div class="MsoNormal" style="border: currentColor; margin: 0in 0in 0pt 0.5in; mso-border-shadow: yes; mso-list: l0 level1 lfo1; mso-padding-alt: 31.0pt 31.0pt 31.0pt 31.0pt; tab-stops: list 1.0in; text-indent: -0.25in;">
<span style="font-family: "Trebuchet MS", sans-serif;"><span style="font-family: Symbol; line-height: 115%; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman"; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span style="line-height: 115%; mso-bidi-font-weight: bold;">Frequently changing focus and </span><span style="line-height: 115%;">tasks during the work day. Because
small museum leaders wear <span style="mso-bidi-font-weight: bold;">many hats</span>,
they will find themselves shifting from working on a grant request, to
interviewing an artifact donor, to presenting at a service club luncheon, to leading
a school tour, to meeting with a donor and asking for a major gift. Small
museum work is not for you if you can’t be interrupted or must complete a task
from start to finish.<span style="mso-spacerun: yes;"> </span><span style="mso-bidi-font-weight: bold;"><o:p></o:p></span></span></span></div>
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><br />
<div class="MsoNormal" style="border: currentColor; margin: 0in 0in 0pt 0.5in; mso-border-shadow: yes; mso-list: l0 level1 lfo1; mso-padding-alt: 31.0pt 31.0pt 31.0pt 31.0pt; tab-stops: list 1.0in; text-indent: -0.25in;">
<span style="font-family: "Trebuchet MS", sans-serif;"><span style="font-family: Symbol; line-height: 115%; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman"; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span style="line-height: 115%; mso-bidi-font-weight: bold;">Broadly competent </span><span style="line-height: 115%;">museum generalists.<span style="mso-spacerun: yes;">
</span>Small museums rarely have <span style="mso-bidi-font-weight: bold;">ALL
the expertise</span> in their volunteers and staff to get every job done - the
small museum leader must fill the gaps.<span style="mso-spacerun: yes;">
</span>Whether its collections care, exhibits, marketing, facilities
maintenance, small museum leaders must be willing to roll up their sleeves and
make it happen.<span style="mso-bidi-font-weight: bold;"><o:p></o:p></span></span></span></div>
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><span style="line-height: 115%;"><o:p><span style="font-family: "Trebuchet MS", sans-serif;"> </span></o:p></span><br />
<div class="MsoNormal" style="border: currentColor; margin: 0in 0in 0pt; mso-border-shadow: yes; mso-padding-alt: 31.0pt 31.0pt 31.0pt 31.0pt;">
<span style="line-height: 115%;"><span style="font-family: "Trebuchet MS", sans-serif;">We truly
believe small museum leaders are special – their skills and energy levels are
unrivaled.<span style="mso-spacerun: yes;"> </span>Are there other
characteristics that we should add to this list? <o:p></o:p></span></span></div>
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><br />
<div class="MsoNormal" style="border: currentColor; margin: 0in 0in 0pt; mso-border-shadow: yes; mso-padding-alt: 31.0pt 31.0pt 31.0pt 31.0pt;">
<span style="line-height: 115%;"><span style="font-family: "Trebuchet MS", sans-serif;">And, hey,
the next time you talk to a small museum director, tell them how awesome they
are.<o:p></o:p></span></span></div>
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><br />
<span style="font-family: Trebuchet MS; font-size: x-small;"><em><strong>Working in museums for nearly 20 years, Cinnamon Catlin-Legutko has been a museum director since 2001. Cinnamon became CEO of the Abbe Museum in Bar Harbor, Maine in 2009. Before that, she was the director of the General Lew Wallace Study & Museum in Crawfordsville, Indiana, where she led the organization to the National Medal for Museum Service in 2008. </strong></em></span><br />
<em><strong><span style="font-size: x-small;"></span></strong></em><br />
<span style="font-family: Trebuchet MS; font-size: x-small;"><em><strong>Stacy Klingler currently serves local history organizations as the Assistant Director of Local History Services at the Indiana Historical Society. She began her career in museums as the assistant director of two small museums, before becoming director of the Putnam County Museum in Greencastle, Ind. She chairs the AASLH's Small Museums Committee (2008-2012) and attended the Seminar for Historical Administration in 2006. While she lives in the history field, her passion is encouraging a love of learning in any environment.</strong></em></span><br />
<strong><em><span style="font-family: Trebuchet MS; font-size: x-small;"></span></em></strong><br />
<strong><em><span style="font-family: Trebuchet MS;"><span style="font-size: x-small;">Cinnamon and Stacy are co-editors of the </span><a href="http://www.smallmuseumtoolkit.blogspot.com/" target="_blank" title="Small Museum Toolkit Blog"><span style="font-family: Trebuchet MS; font-size: x-small;"><em><strong>Small Museum Toolkit</strong></em></span></a><span style="font-family: Trebuchet MS; font-size: x-small;"><em><strong> from AltaMira Press.</strong></em></span></span></em></strong>Cinnamon Catlin-Legutkohttp://www.blogger.com/profile/18066236558650848919noreply@blogger.com0